Dubai Jewellery Group returns with ‘City of Gold Surprises’ campaign ahead of Eid Al Adha 

 Over 50 prestigious jewellery brands will participate in this season’s campaign across 130 outlets 

Dubai, UAE: The Dubai Jewellery Group (DJG) announced the return of its highly anticipated ‘City of Gold Surprises’ campaign, coinciding with Dubai Summer Surprises from June 10 to July 20, 2024. This year’s promotion promises to perfectly align with the festive spirit of Eid Al Adha and offer residents and expatriates an unparalleled shopping experience. 

During the campaign, customers spending over AED 500 at participating outlets will enjoy deals on gold, diamond, and pearl jewellery. Additionally, shoppers have the exciting opportunity to win gold vouchers worth up to AED 100,000. 

Laila Suhail, Board Member & Chairperson of the Marketing Committee at DJG, stated, “We are excited to bring back the ‘City of Gold Surprises’ this year, offering incredible deals and prizes just in time for Eid Al Adha. This campaign is our way of thanking our loyal customers and welcoming new shoppers to experience the best of Dubai’s jewellery. We look forward to seeing everyone take advantage of these exclusive offers.” 

Select outlets will offer up to 50% discount on their diamond and pearl collections, allowing customers to purchase premium jewellery at unbeatable prices. A special selection of premium jewellery collections will be available at half the price, making this the perfect time to invest in timeless pieces. With each purchase, customers will also stand a chance to win exciting prizes. 

Over 50 prestigious jewellery brands will participate in this season’s campaign across 130 outlets. This campaign is significant as it aligns with the upward trend in gold prices, reinforcing consumer confidence and encouraging many to purchase gold as a secure investment. This sentiment transcends nationalities, with people from diverse backgrounds viewing gold as a reliable store of value and a hedge against economic uncertainties. The new campaign by DJG promises immense value to customers looking for secure purchases. 

Retail Jeweller ME News