Dutch Moroccan Egyptian model Imaan Hammam stars in Swarovski’s latest ad campaign

The luxury jewellery brand has launched a campaign to introduce its Spring/Summer 2024 collection, drawing inspiration from the iconography of Roman Goddess Venus, believed to have risen from the sea

Dubai: Dutch Moroccan Egyptian model Imaan Hammam features in the advertising campaign recently launched by Austrian jewellery brand Swarovski to introduce its Spring/Summer 2024 collection. The campaign draws inspiration from the iconography of Roman Goddess Venus, believed to have risen from the sea. It has several bejewelled models who are reimagined modern versions of Venus.

Portraits of the campaign, shot by photographer Steven Meisel, feature Hammam alongside models Irina Shayk, Karlie Kloss, Fei Fei Sun and Abby Champion, who transform into mythical creatures from the sea.

In a sequence of photographs that were posted by Swarovski and Hammam on Instagram, the model was adorned in an array of sea-related jewellery pieces, that depict modern interpretations of Venus.

One of the images features Hammam adorned in strands of pearls, and collections of shells

In another shot, diamond shell cuffs are visible, and pearls cover half her body

According to Arab News, Swarovski’s Global Creative Director Giovanna Engelbert said, “The Venus campaign brings to life the Spring/Summer 2024 collection, inspired by the dream of an underwater universe. In this campaign, I reimagined the timeless Venus archetype, exploring it through a modern interpretation that resonates with contemporary ideals of elegance, empowerment, creativity, and grace perfectly embodied by these iconic models.”

Swarovski operates 12 retail locations around the United Arab Emirates in addition to two flagship locations at the MoE and Dubai Mall.

Since making her fashion debut in 2013, Hammam has been involved in numerous high-end projects and has associated with luxury brands like Jean-Paul Gaultier, Givenchy, Hermes, Proenza Schouler, Chanel and Valentino.

Hammam also made headlines in April as she starred in fashion label Jacquemus’ recent advertising campaign, Les Sculptures.

Retail Jeweller World News