Etika Jewels expands retail presence by collaborating with three leading concept stores across the UAE

The online lab-grown jewellery brand is taking on new directions in 2024, with expanded retail offerings, including international shipping to Belgium, Canada, the USA, the UK and Switzerland

Dubai: Online lab-grown jewellery retailer Etika Jewels has expanded its presence to include physical retail, by partnering with three leading concept stores across the UAE that will stock its products. 

The brand has collaborated with Gigi Concept Store at Galleria Mall Al Barsha, prestigious multi brand concept store Sauce, located at Four Seasons Jumeirah in Dubai, Jumeirah Saadiyat Island Resort in Abu Dhabi, and Anantara Mina Al Arab in Ras Al Khaimah, and Wonder Store located at Galleria Mall Al Wasl, all of which will offer select pieces from Etika Jewels’ collections.

The brand is taking on new directions in 2024 with a refreshed colour palette, and expanded retail offerings, including international shipping to Belgium, Canada, the USA, the UK and Switzerland. Each store has a curated selection of earrings, necklaces, bracelets, rings, and more crafted with ethically sourced lab-grown diamonds and gemstones. The pieces include classics, as well as present day style staples that can elevate any type of look.

“We are beyond excited to be creating a physical retail experience for Etika Jewels,” says Basma Chaieri, founder of Etika Jewels. “By expanding our presence in premier retail destinations, we are reaffirming our commitment to making lab-grown diamond jewellery closer and offering a viable choice that puts the planet first.”

Quality, style and continuous innovation are central to the brand’s ethos of sustainable luxury. Each piece is made to be a lasting investment in luxury craftsmanship and sustainable beauty. Moreover, Etika Jewels also ensures sustainability all across the supply chain, including vegan leather packaging. The inclusion of physical retail experiences is the next step in the brand’s journey to make ethical and conscious luxury more accessible. 

Etika Jewels was founded in 2022 in the UAE, to offer everyday modern jewellery designs made from lab-grown and sustainable diamonds and gemstones. It is a women-made, women-run digital brand based in Dubai.

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