RJ Market Watch
Fatima Al Dhaheri – the creative mind behind all of Amwaj’s specular pieces
Amwaj is renowned for its exceptional quality and enduring excellence. Every stone is of the highest standards and meticulous craftsmanship is reflected in every creation. The creativity gone behind these exceptional jewellery items is due to their designer – Fatima Al Dhaheri. According to her, “It all started with my love of playing dress-up in my mother’s jewellery, now I recreate those playful experiences for women with my jewellery. My childhood is what inspired me to become a jewellery designer.”
The company’s customer-centric approach and commitment to excellence ensure that there is something for everyone, as it caters to many styles while offering customized jewellery creations, turning its patrons’ imagination into reality. With its strong regional presence, Amwaj has evolved into one of the UAE’s most influential names in the fine jewellery segment.
With over 20 years of experience, Amwaj has been designing and creating jewellery that makes a lasting impression. Every single item is handcrafted to perfection using the finest gems and the utmost attention to detail. Every curve, each setting and all the elements are flawless. By offering both ready and customized pieces, Amwaj can cater to every client’s needs.
The brand’s professionals offer advice and assist every step of the way during the process. Tailor-made jewellery is crafted to perfectly complement the client’s personality while every stone is matched to the custom design and the budget. Amwaj’s existing collections ideally combine Emirati heritage with international accents, appealing to both regional and global audiences.
Written by Pranita Sawant
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