Gafla Jewellery partners with Bayn Coffee for Henna Night event in time for Ramadan 

The event was hosted in Al Ain, integrating culture, commerce, and community engagement. Held from 7th to 9th March, it featured the launch of the Fanoos Collection alongside complimentary henna art 

Dubai: Gafla Jewellery successfully collaborated with Bayn Coffee to host its Henna Night in Al Ain, marking another edition of its Ramadan tradition. The event, known as the Night of Kindness with a Caravan, took place on the 7th, 8th, and 9th of March at Bayn Coffee in Al Ain. 

The collaboration between Gafla and Bayn Coffee brought together cultural engagement and community interaction in a unique setting. The event coincided with the launch of the Fanoos Collection, a jewellery line introduced specifically for Ramadan. Attendees experienced complimentary henna art, reinforcing the cultural and festive significance of the occasion. 

The Fanoos Collection continues Gafla’s series of lantern-inspired jewellery pieces, each reflecting historical and cultural themes. The latest edition builds upon previous designs, which have drawn inspiration from architectural elements from Dubai, celestial guides, and national milestones. By launching the collection in conjunction with a cultural event, Gafla reinforced its positioning as a brand that blends contemporary jewellery with traditional influences.

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Gafla Jewellery, recognised for its contemporary interpretations of heritage-inspired designs, has previously hosted similar events in other locations. Partnering with Bayn Coffee for this edition of Henna Night allowed the brand to reach new audiences in Al Ain while providing an intimate venue that enhanced the experiential aspect of the event. 

The event was designated as women-only, aligning with cultural norms and allowing for focused audience engagement. The timing of the event, from 8:00 PM to 1:00 AM, accommodated the schedules of attendees during Ramadan.

The collaboration also reflected a strategic approach to experiential marketing. The integration of a product launch within a cultural gathering blended commerce with community engagement. The Fanoos Collection, introduced during the event, catered to the seasonal demand for jewellery aligned with Ramadan and Eid celebrations. 

The partnership between Gafla and Bayn Coffee demonstrated how brands can use collaborative events to enhance customer experiences. By hosting Henna Night in a café setting, Gafla created a relaxed yet culturally significant environment that fostered engagement beyond traditional retail spaces. The inclusion of henna art, a tradition associated with festive occasions, further strengthened the event’s cultural relevance. 

Retail Jeweller ME News