Gaia by Damas expands its existing line with new lab-grown diamond collection

The collection includes a wider range of wearable and occasion-led designs, strengthening the brand’s focus on sustainability and broadening product choice for customers seeking traceable alternatives in the premium jewellery segment 

Dubai: Damas Jewellery has unveiled a new collection under its existing Gaia line, which features lab-grown diamonds. The latest launch expands the Gaia portfolio with a wider selection of fashion-forward designs and strengthens Damas’ focus on offering sustainable alternatives within the fine jewellery segment. 

Originally introduced as a dedicated line for lab-grown diamond jewellery, Gaia represents Damas’ response to the growing demand for ethical and traceable materials. The newly launched collection builds on this foundation with an extended range of designs, including necklaces, rings, and earrings. These pieces are crafted to meet current market preferences for versatile, everyday wear as well as occasion-led styling. 

While lab-grown diamonds remain a relatively new category in the regional market, Damas’ approach with Gaia has been to integrate them into a luxury format that aligns with the brand’s established benchmarks in design and finish. The new collection continues in this direction, combining sustainable material sourcing with product formats that can be scaled across price points and retail channels. 

The introduction of this collection also reflects Damas’ ongoing efforts to stay relevant to evolving consumer values, especially among younger, value-conscious buyers. With increased awareness around sourcing and environmental impact, consumers are showing a preference for jewellery that supports responsible practices. Gaia, as a line, and this collection in particular, cater to that shift without compromising on design or brand identity. 

The collection has been made available across Damas’ retail network, including physical stores and online platforms, ensuring accessibility and consistency across customer touchpoints. The brand has structured the collection to address a broad demographic, offering design-led products positioned at multiple entry points within the luxury spectrum. 

This development is also indicative of how established jewellers are adapting to a more dynamic product landscape. While the core Damas portfolio continues to focus on natural diamonds and traditional formats, the Gaia line offers an avenue to explore newer materials without altering the brand’s overall positioning. 

By expanding Gaia with this latest collection, Damas is taking a measured approach to category development—testing design and commercial possibilities in the lab-grown space while maintaining alignment with its quality standards and regional brand reputation. 

This launch strengthens Damas’ presence in the lab-grown category and signals a continued commitment to offering product diversity within the framework of responsible sourcing and contemporary design. 

Gaia by Damas represents a new chapter in ethical and environmentally conscious jewellery. Each diamond is Diamond Foundry Certified, ensuring sustainable sourcing and expert gemological standards.

Retail Jeweller ME News