Hanif Jewellers offers bespoke and heritage jewellery for UAE’s multicultural consumers: Zeeshan Hanif

The brand aims to expand further in Dubai by establishing flagship stores akin to its expansive outlets in Pakistan 

Hanif Jewellers stands as a testament to legacy, familial bonds, tradition and craftsmanship. Established in 1978 by Mohammad Hanif in the city of Lahore, Pakistan, this family-owned jewellery empire has transcended borders, making its mark in the thriving markets of Dubai. 

In a recent interview with The Retail Jeweller, Zeeshan Hanif, CEO, Hanif Jewellers shares his journey and the brand’s future agenda.  

Tell us about the roots of the brand and its expansion into the Dubai market.
Hanif Jewellers is a Pakistan-based brand that embodies the essence of bespoke, handcrafted jewellery. It’s our family’s legacy with three generations working together. We ventured into Dubai about a year and a half ago, starting with a flagship store in the Dubai Gold Souq. With a focus on personalized, handcrafted collections, we’ve witnessed an overwhelming response, especially from multinational residents and diverse cultural segments in the UAE.

What makes Hanif Jewellers unique in the competitive market of gold and diamond jewellery in Dubai?
Our uniqueness lies in being a versatile jeweller catering to various nationalities. Collections like Gehnawa and Heritage resonate well with multicultural consumers, bridging the gap between high culture in Pakistan and the preferences of the UAE’s diverse populace.

Could you elaborate on some of your signature collections?
One of our remarkable collections, Qaws-Al-Matar, exclusively launched for Dubai, symbolizes rainbows with its vibrant, natural multicolour gemstones. Each piece is meticulously designed, reflecting nature’s beauty, making it suitable for day-to-day wear across diverse attire. Our bespoke line involves personalized consultations, sketching designs from scratch, and crafting unique pieces tailored to our clients’ preferences, especially for significant life events like weddings. 

How has marketing and social media helped in the brand’s strategic growth?
Marketing, especially through social media, has been instrumental in conveying our brand’s story and the emotional significance behind our creations. It’s a crucial tool in connecting with consumers and ensuring that they understand the essence of our craftsmanship.

What are your future plans?
We aim to expand further in Dubai by establishing flagship stores akin to our expansive outlets in Pakistan. Our goal is to create an extraordinary jewellery experience that resonates with the global values of Dubai, representing our commitment to exceptional craftsmanship.

By Bushra Satkhed

Retail Jeweller World Exclusive