IIJS Premiere’s Middle East door-to-door campaign kicks off in Dubai 

The choice of Dubai as the starting point for this Middle East D2D road show is strategic, given the city’s status as a global hub for luxury goods and a melting pot of diverse cultures 

Dubai: The IIJS Premiere door-to-door campaign has successfully commenced in the Deira Gold Souk in Dubai, engaging 29 prominent jewellery retailers. By inviting retailers and wholesalers to IIJS, phase one of the campaign aims to forge new business relationships in the Middle East market and expand the reach of Indian manufacturers and exporters. 

The choice of Dubai as the starting point for this Middle East D2D road show is strategic, given the city’s status as a global hub for luxury goods and a melting pot of diverse cultures. 

The organization has recalibrated its efforts to reach out to jewellery retailers in the Middle East for their premier events. The recently concluded IIJS Tritiya event, which is among the three prestigious events under the IIJS banner, saw a widespread promotional campaign. The IIJS Tritiya exhibition launched a promotion campaign to meet with retailers from the Gulf Cooperation Council (GCC) region at the Watch & Jewellery Middle East Show in Sharjah, UAE, and invited them to visit the second edition of the show at the Bangalore International Exhibition Centre (BIEC) in Bengaluru.  

The event featured over 1,900 booths and 900 exhibitors. The GCC retailers, who represented leading jewellery brands and stores from Saudi Arabia, Kuwait, Qatar, and Bahrain, expressed their interest and appreciation for Indian jewellery, and were eager to attend IIJS Tritiya. The UAE-based retailers were positive about the market movement in Asia, citing Akshaya Tritiya, Ramadan gifting, Eid, tourist season, Chinese New Year, and Valentine’s Day as major drivers to boost business in the first quarter of 2024 in the GCC region. 

Retail Jeweller ME news