Jawhara Jewellery just got rewarded with the Superbrands Award

The UAE Superbrands Council recently awarded Jawhara Jewellery with the Superbrand Status award. The UAE-based jewellery company is known globally for its precious jewellery collections and is one of the most recognised jewellery companies. Jawhara Jewellery, now a Superbrand offers consumers significant emotional and/or physical advantages over its competitors which consumers want, recognise, and are willing to pay a premium for.

Jawhara Jewellery – Jewellers since 1907, with extensive knowledge and decades of jewellery business experience, Jawhara as an Emarati Jewellery company was born out of the notion that jewellery should resonate with the wearer’s innermost desires. Jawhara began with traditional and modern jewellery designs with unique beauty and quality. 

This belief is reflected in every creation of the brand, from the highly innovative, novel designs to the care and precision accorded to each place. Made for the modern young woman, Jawhara epitomizes the youth, while celebrating the different nuances of the region. All the collections are conceived, created and developed by a team of skilled in-house and international jewellers known for their exceptional craftsmanship. 

Their designs are manufactured and responsibly sourced from the best international alliances located in Italy, Turkey, Hong Kong, China, Thailand, India, Bahrain and Lebanon. Jawhara travels the world to offer unconventional, trendy and stylish jewellery that complements the youth as a leading jewellery wholesaler, retailer and manufacturer of 18k, 21k and 22k supported by a network of over 100 outlets in the region. 

The Abdullah family started the jewellery business in 1907, the time when craftsmanship, culture and innovation became a tradition. The passion to create modern and traditional jewellery designs for the region unifies the four generations for over a hundred years. In 1955, the journey began in Dubai – United Arab Emirates with the Late Mohammad Taher Abdullah Almohtadi where he established a jewellery business with a Goldsmith Shop, which he passed on to his sons, Tawfique, Tawhid and Tamjid Abdullah in the mid-70s.

Written by Pranita Sawant

RJW Exclusive