Jawhara Jewellery wraps up Lucky Receipt campaign, awards diamond bracelets to six customers in Dubai 

Each received an internationally certified natural diamond bracelet, presented with a certificate of authenticity. The event marked the final stage of the campaign at this location, following strong customer participation 

Dubai: Jawhara Jewellery marked the conclusion of its Lucky Receipt campaign with a final draw at the brand’s branch in Deira City Centre, Dubai. The event was conducted in the presence of customers and team members, with a live selection process to determine the winners. Six customers were announced as winners, each receiving an internationally certified natural diamond bracelet. 

The Lucky Receipt campaign, held over several weeks, invited customers to enter the draw by making purchases at Jawhara Jewellery’s Deira City Centre branch during the promotion period. Thousands of entries were recorded, with customers submitting their receipts for inclusion in the final draw. The initiative was designed to engage customers in-store while offering a tangible reward for their participation. 

The final draw was carried out under the supervision of store management and representatives from Jawhara Jewellery’s marketing team. The selection process was structured to ensure transparency and compliance with local promotional regulations. All winners were presented with their bracelets on-site, along with certificates of authenticity verifying the quality and natural origin of the diamonds. 

Each bracelet awarded in the campaign featured a classic design set in gold, with natural diamonds totalling approximately 0.50 to 0.75 carats. The presentation included Jawhara’s branded packaging and a formal handover of the certificate of authenticity. Winners were individually congratulated, and photographs were taken for the brand’s corporate channels and archives. 

According to the brand’s marketing team, the campaign generated high levels of customer participation and measurable increases in both footfall and sales during the promotion period. The initiative also contributed to strengthening relationships with regular customers and introducing the brand to new shoppers. 

The Deira City Centre draw follows similar Lucky Receipt events previously held at other Jawhara Jewellery outlets in the UAE, including locations in Mall of the Emirates and Abu Dhabi. The brand views such campaigns as an important part of its retail engagement strategy, offering customers an additional incentive to visit stores and interact with staff. 

The final event concluded with a short closing address from the store manager, thanking customers for their continued support and inviting them to look forward to upcoming campaigns. Jawhara Jewellery has confirmed that similar promotional activities are planned across other locations later this year, with prize formats currently under review. 

The brand will release a detailed campaign performance report internally, outlining participation metrics and insights for future planning. 

About the brand 

Jawhara Jewellery is a UAE-based fine jeweller with over 200 stores across the region. The brand specialises in gold, diamond, and pearl jewellery, combining traditional artistry with modern retail experiences. 

Retail Jeweller ME News