Jewel Trading LLC partnered with BTC to feature ‘I Love You’ engraved gold coins and bars in 100 languages for Valentine’s Day

Available in multiple sizes and themed packaging, the collection combined sentimental value with investment appeal. The campaign reinforced gold’s role as a meaningful gift, and attracted consumers seeking lasting and valuable gifting options

Dubai: Jewel has announced a collaboration with Bullion Trading Center (BTC) for a special Valentine’s Day collection featuring gold coins and bars engraved with “I Love You” in 100 different languages. The collection also includes a range of gold jewellery pieces designed for gifting.   

The gold coins and bars are available in multiple weights and sizes, offering a variety of options for buyers. The products are presented in specially designed Valentine’s Day packaging. Jewel and BTC have positioned this collection as more than just a gift, highlighting its sentimental and investment value.   

Alongside the engraved gold pieces, the collection includes a selection of luxury gold jewellery. The partnership aims to offer consumers both symbolic and practical gifting options, with gold being a traditional store of value. The collection is expected to attract buyers looking for meaningful and tangible expressions of love.   

Jewel’s Valentine’s Day collaboration follows a growing trend of jewellery brands leveraging seasonal gifting occasions to drive sales. By introducing collectible bullion products with custom engravings, the brand is tapping into a market segment that values both emotional appeal and asset appreciation. The availability of multiple product options and packaging specifically designed for the occasion adds to the collection’s appeal for Valentine’s Day shoppers.   

Jewel and BTC have invited customers to explore the collection at their outlets. The campaign promotes gold not just as a jewellery purchase but also as a keepsake with long-term value. 
 
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