RJ Market Watch
Jeweller Devji Aurum organizes exclusive ‘Bridal Week’ at its stores in Dubai and Bahrain
The brand’s newest bridal jewellery creations were on display during the event at its outlets in Bahrain City Centre and Dubai Mall
Jeweller Devji Aurum organized the Devji Aurum Bridal Week, featuring the brand’s latest bridal jewellery creations, exclusively at its stores in Bahrain City Center and Dubai Mall, from September 14-21, 2023.
Each piece from the bridal collection upholds traditional stylistic guidelines while being crafted with top-notch design and setting. Inspired by nature’s floral elements, a particular regal bridal set crafted in 18-karat white gold using majestic faceted emeralds along with brilliant round and baguette diamonds, gives a new definition to the expression of extravagant class and elegance. Devji Aurum recognizes its brides as aesthetic, articulate, elegant, exclusive and classic while producing its timeless bridal jewellery pieces.
Devji Aurum is known to organize promotional events featuring its collections every quarter, inviting its clients from the GCC region as well as global audiences. The previous shows include 2022 Brides Week featuring the finest curation of expressive bridal pieces, ‘The Ruhi Week’ Gold Jewellery Show, 2023, and Solitaire Week 2021 showcasing its classic and fashionable, Solitaire Collection in Bahrain and in Dubai. On its 70th founding anniversary, Devji Aurum held a jewellery exhibition – ‘Aura of Arabia’, launching new designs in its signature collections. The brand also participated in other exhibitions across Kuwait, Qatar, Sharjah, Abu Dhabi, such as Jewellery Arabia 2022 show in Bahrain, the JWS – Jewellery and Watch Show, Abu Dhabi and the Riyadh International Luxury Week 2023 to promote its jewellery such as its signature bridal, Oubharia and Ruhi collections.
Devji Aurum, founded in 1950 by Devji Ramji Sagar, has made a name for itself in the fine jewellery sector. With its corporate office in Hidd, the Kingdom of Bahrain, Devji Aurum operates six retail outlets there as well as one in Dubai and intends to expand its retail network internationally.
Written by Bushra Satkhed
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