Jewels of the World 2025 Saudi tour ends on strong note with grand finale in Jeddah

It brought together global and regional names including Pasquale Bruni, SICIS Jewels and others to present high-jewellery lines and craft-led collections to the Middle East market 
 
Jeddah: The latest edition of the Jewels of the World concluded in Jeddah from 11 to 14 October, marking the final stop of its 2025 Saudi Arabian tour. The event had previously been staged in Riyadh and Al Khobar and its conclusion in Jeddah signalled the end of this year’s series. 

During the four-day exhibition at the Jeddah Hilton, a diverse set of both regional and international jewellery brands showcased new collections and high-end pieces. Local names joined global maisons in presenting to a Saudi Arabian audience. Among the exhibitors were Abdullah Sulaiman Al Suhaim Jewellery, Al Baqshi Gold & Diamond Company, Al Hashimi Pearls, Almas Jameel, Amarin Jewels by Haneen, Bishan, Blue Diamond Jewellery, Butani Jewellery, Charles Oudin, Dani by Daniel K, Diva Jewels, Ethonica Jewel, FerriFirenze, Gem Experience, Gems & Jewels Palace, Iram Jewellery, K K Jewels, La Molla, La Prima Gioielli, Luca Carati, Nafees Jaipur, Nigaam Jewels, Panchoo Jewels, Raaya Fine Jewellery, Rakyan’s Fine Jewellery, Renée Jewellers, Rose, Rosetta Jewels, Sandy Tabet Jewellery, Sulaiman Al Madyan for Gold & Jewellery, Tejori, Thahab Lawal and Tijoree Jewellery Co among others. 

The Italian brand Pasquale Bruni used the Jeddah exhibition to present its Rosina high-jewellery collection in the Saudi Arabia market for the first time. The Rosina line honours feminine strength and heritage, with designs described as rose-inspired, using pavé diamonds and light flows. This debut underlines the region’s increasing importance for high-jewellery maisons. 

Meanwhile, SICIS Jewels highlighted its Colibri and Icon collections. Colibri interprets hummingbirds through jewellery crafted in micromosaic technique, in pieces that include necklace, earrings, bracelet and ring. Icon revisits the house’s ‘S’ motif in sculptural form. The inclusion of this technique underscores the exhibition’s focus on artistry and craftsmanship. 

Pearl-specialist Yoko London showcased its Cascade collection comprising two pieces: Celine in 18k white gold featuring freshwater pearls, diamonds and mother-of-pearl; and Cleo in 18k rose gold offering a bold multi-strand silhouette. The collection reflects familial bonds and fluid design. The Middle Eastern house Nsouli presented four distinct lines: Royal (gemstone-heavy bridal and grand-occasion), Classic (evergreen designs), Rare (certified diamonds plus fancy-coloured gems) and a fine-jewellery creative line. Other highlights included HRH Joaillerie’s Rose of Hope collection and Marceline Paris’ updated Whisper series with moving loops in gold and diamonds. 

In all, the Jeddah edition of Jewels of the World closed the 2025 calendar for the tour with a focused edition bringing both regional players and international houses under one roof. The format and exhibitor list emphasise the strategic value of Saudi Arabia as a key destination for jewellery firms at the high end of the market. 
 
Retail Jeweller ME News