Kalyan Jewellers launches ‘25 Gold Bars’ giveaway campaign in Kuwait 

  
Such initiatives are proving to be effective, as the brand’s Middle East operations generated Rs 2,600 crore in revenue in fiscal 2024 

Kuwait — Kalyan Jewellers, a prominent name in the global jewellery industry, has unveiled its ‘25 Gold Bars’ Giveaway campaign, offering customers the chance to win a 10-gram gold bar every other day for 50 days. The promotion, running until August 30, 2024, is available across all Kalyan Jewellers showrooms in Kuwait. The initiative aims to celebrate the season with a unique incentive for jewellery buyers. 

Customers who purchase gold jewellery worth KD 50 or more will receive one raffle coupon, while those buying diamond jewellery worth KD 50 or more will receive two raffle coupons. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, highlighted the campaign’s goal, saying, “At Kalyan Jewellers, we are dedicated to enhancing our customers’ shopping experience by creating a comprehensive ecosystem that caters to their distinct needs. This special offer is our way of providing exceptional value and celebrating our customers’ loyalty.” 

Kalyan Jewellers maintains a significant presence in the Middle East, with showrooms across Kuwait, UAE, Saudi Arabia, and Oman. Kalyan Jewellers’ Middle East operations generated Rs 2,600 crore in revenue in fiscal 2024. The region reportedly constitutes  approximately 40% of the company’s total revenue The brand’s extensive portfolio includes popular lines such as Muhurat (Wedding Jewellery), Mudhra (Handcrafted Antique Jewelry), Nimah (Temple Jewelry), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamonds), Anokhi (Uncut Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones), and the newly launched Lila (Colored Stones and Diamonds). 

This campaign underscores Kalyan Jewellers’ commitment to rewarding its patrons and strengthening its foothold in the Middle Eastern market. 

Retail Jeweller ME News