Karat World strengthens its UAE presence with a new branch in Al Barsha, catering to the Filipino community

Al Barsha, home to a large Filipino community, is an ideal location for Karat World’s expansion, providing a convenient, affordable local source for jewellery that strengthens the brand’s connection with its target audience.

Al Barsha: Karat World Gold and Jewellery, a leading brand in the UAE’s jewellery sector, has inaugurated a new branch in Dubai’s Al Barsha 1 area. This expansion is in line with Karat World’s commitment to delivering accessible, high-quality jewellery tailored to Filipino tastes and preferences.

Chairman Yahya Ahmed Al Maqdam, along with the brand’s directors, led the ribbon-cutting ceremony, which saw strong attendance from the Filipino community and notable influencers celebrating this significant opening.

For over 15 years, Al Maqdam has championed Karat World’s focus on delivering affordable luxury jewellery, with an emphasis on quality and design that resonates with overseas Filipinos. Operating under the tagline “Gintong abot kaya, presyong pang masa” (Quality Gold Within Reach, Priced for All), Karat World has earned a reputation for providing well-crafted yet budget-friendly pieces. With the holiday season around the corner, this new store offers a range of gift options that reflect both tradition and style.

Al Barsha, which is home to a substantial Filipino community, offers an ideal setting for Karat World’s latest venture. The new store location strengthens the brand’s reach and enhances convenience for its target audience, giving them a local, budget-friendly source for their jewellery needs.

In celebration of its opening, the Al Barsha branch is offering an exclusive deal on selected items, with charges as low as AED 0 to AED 10, giving customers a unique incentive to explore the store’s collection.

Beyond the UAE, Karat World operates internationally, with branches in the USA, UK, and other countries, reinforcing its commitment to providing high-quality, accessible jewellery for Filipinos and other customers worldwide.

Retail Jeweller ME News