Kerala’s City Gold and Diamonds enters global arena with Dubai store launch and upcoming Sharjah store

The Dubai launch event featured actor Aparna Balamurali and regional influencers Ajmal Khan and Aifoona, boosting visibility with their social media posts. The upcoming Sharjah store marks the start of an ambitious UAE expansion, with plans for 25 stores in three years

Dubai: Leading Kerala jewellery retailer City Gold and Diamonds has made its foray into the international market with the inauguration of its first store in Dubai. Strategically located at the Gold Souq Extension in Deira, the store positions the brand in the heart of Dubai’s bustling retail jewellery hub.

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A post shared by CityGold Middle East (@citygold.me)

The store opening was a high-profile event, with actor Aparna Balamurali, and attended by the company’s directors and key managerial personnel. Celebrations included a vibrant evening of music and dance performances, amplified by the presence of regional influencers such as Ajmal Khan, Aifoona, Muhsina Puthiya Valappil and Raheema Rasheed. Leveraging their strong social media presence, these influencers created strong pre-event buzz and provided live updates via Instagram stories and reels, significantly boosting the event’s visibility.

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A post shared by Ajmal Khan | AK (@ajmal_khan_)

The Dubai store launch signifies a major milestone for the brand, unlocking opportunities in the Middle East, known for its expansive and high-demand jewellery market. The new store at the Gold Souk serves as a strategic foothold, paving the way for future expansions across the large Middle East jewellery market, and aligns with City Gold and Diamonds’ broader vision of international growth and market diversification, allowing it to take a bold step towards becoming a global jewellery brand.

Adding to this momentum, City Gold and Diamonds has also announced plans to open a standalone store in Sharjah after Eid in April. With this move, the brand aims to tap into Sharjah’s significant residential base, especially families, complementing its Dubai store’s focus on locals and tourists. The Sharjah store will be located on a prominent high street alongside other leading jewellery retailers, further enhancing its accessibility and appeal. This store marks the second phase of the brand’s UAE expansion plan, which targets 25 new stores in the next three years.

Founded at Kasaragod (Kerala) in 1999 by K A Abdul Kareem, Chairman of the City Gold Group, City Gold and Diamonds has grown steadily, with three stores in Kerala and two in Karnataka. In 2016, the brand revamped ‘City Gold’ into ‘City Gold and Diamonds’ and re-entered the market with a new brand logo and corporate colour theme. Today, besides the new store in Dubai, it has five showrooms located at Kasaragod, Uppala, Kanhangad, Puttur and Mangalore.

Retail Jeweller ME News