Kiara Jewellery continues Dubai expansion with seventh store, focuses on luxury-affordability balance 

Featuring actor Samantha Ruth Prabhu at the inauguration, the store aligns with the brand’s focus on delivering affordable gold and diamond jewellery, personalised service, and strategic growth across high-footfall neighbourhoods 

Dubai: Kiara Jewellery has announced the opening of its seventh retail outlet in Dubai, located in the high-footfall area of Karama. The new store, which opened on 1 June 2025, is part of the brand’s strategy to expand its footprint in key neighbourhoods across the emirate. Known for offering a blend of gold and diamond jewellery that balances luxury and affordability, Kiara continues to target a wide spectrum of customers, including traditional buyers and modern consumers. 

To mark the launch, the brand hosted a high-profile event featuring Indian actor Samantha Ruth Prabhu, who unveiled a curated collection at the new outlet. The celebrity endorsement is expected to generate increased visibility and customer engagement for the brand, drawing attention from both the local community and the broader South Asian diaspora in Dubai. 

This new outlet follows a string of store launches in prominent locations including Meena Bazaar and the Gold Souk. These markets are characterised by heavy shopper footfall and strong demand for fine jewellery, making them strategic choices for Kiara’s retail expansion. The Karama outlet aims to capitalise on the district’s mix of residential and commercial activity, further diversifying the brand’s reach across customer demographics. 

Kiara Jewellery’s value proposition is built on accessible luxury. The brand offers competitive pricing across a range of designs that cater to both everyday wear and special occasions, including weddings and festivals. In-store, the brand emphasises customer service through personalised assistance, promotional offers, and value-adds such as complimentary gifts with purchases. This strategy has helped build loyalty among its existing customer base and continues to support its expansion across the UAE. 

The opening of the Karama store signals confidence in the region’s retail jewellery sector, particularly in Dubai, which remains a key market for gold and diamond jewellery purchases. The brand’s ongoing investments in retail infrastructure and celebrity-driven promotions highlight its commitment to consolidating its presence in the GCC market. 

Looking ahead, Kiara Jewellery is expected to explore further opportunities within the UAE and other GCC countries. The brand’s current trajectory reflects a strong alignment with market demand trends and an ability to scale operations while maintaining focus on customer experience. 

About the brand: 
Kiara Jewellery is based in the UAE and currently operates seven stores across Dubai. The brand specialises in affordable gold and diamond jewellery, targeting both traditional and modern consumers with personalised service and curated collections. 

Retail Jeweller ME News