L. Sunderdas Zaveri LLC believes in quality over quantity in product and service, says Sunny Pherwani

Journeying from pre-Partition India to the thriving hubs of Dubai, this family business redefines luxury in jewellery to captivate a global clientele

Dubai: With a clientele spanning the globe, L. Sunderdas Zaveri caters to a large consumer base that seeks elegance and sophistication. “Our customers are diverse from all around the world. We cater mainly to the HNIs and UHNIs. Our niche and discerning clients are the well-travelled lot who have a liking for the finer things in life.  In addition to a large ready inventory in our retail stores, we also customize jewellery as per individual requirements of our clients,” says Sunny Pherwani, Director & Chief Business Strategist, L. Sunderdas Zaveri Jewellery LLC.

A key component of L. Sunderdas Zaveri’s success lies in the active involvement of its directors in the business. Personal interactions with clients foster a deep sense of comfort and satisfaction, creating lasting relationships. This dedication to personalized service sets the brand apart, creating an environment where customers feel valued and understood. “We specialize in solitaires of all shapes and sizes. In addition, bridal diamond, polki uncut jewellery and royal antique gold sets are our forte. With a constant focus on innovation of design, we introduce new concepts and designs on a regular basis,” Pherwani says.

With an eye towards the future, the brand is poised for further expansion and continued success in the ever-evolving landscape of the industry. The brand’s commitment to innovation is evident in its use of both offline and online sales modules, ensuring a seamless experience for a diverse and discerning clientele. “We believe in quality over quantity and in providing the utmost quality in product and service,” states Pherwani.

Established in the pre-Partition era, L. Sunderdas Zaveri LLC is a distinguished family business currently being led by its fourth-generation jewellers. With roots deeply embedded in India, the brand expanded its horizons in 2005 and now boasts a significant presence in the United Arab Emirates. Presently, the brand operates through its flagship store in India and two expansive retail outlets in Dubai, catering to a diverse clientele. The brand’s international presence reflects its commitment to providing exceptional jewellery to a global audience.   

By Bushra Satkhed

Retail Jeweller World Exclusive