Lamar Gold Jewellery conducts raffle with ROX SUV as prize to boost sales, drive digital traffic

The retailer’s latest campaign demonstrates how high-value incentives can support customer acquisition while strengthening both online and offline retail channels

Doha: Lamar Gold Jewellery has just concluded its marketing campaign with a ROX luxury SUV as top prize, announcing the winner of the campaign through a raffle draw. The campaign reflects a growing trend among jewellery retailers to use high-value incentives to attract customers, drive sales and enhance engagement across both physical and digital retail channels.

View this post on Instagram

A post shared by LAMAR GOLD JEWELLERY (@lamar.gold.jewellery)

The campaign gave customers the opportunity to enter a draw to win a ROX SUV, with every purchase made either through Lamar Gold Jewellery’s boutique at Landmark Mall or via its online store. By linking a high-value SUV prize to jewellery purchases, the brand introduced a compelling incentive designed to encourage conversions and increase transaction value.

Lamar Gold Jewellery also used the campaign to drive traffic to its e-commerce platform, encouraging customers to make purchases through its online store by offering additional benefits such as special Eid gifts. The incentive helped boost digital engagement and built awareness about the brand’s online shop.

Lamar Gold Jewellery displayed the ROX SUV at Doha’s Landmark Mall, where the raffle draw was also held, attracting more attention for the campaign.

Lamar Gold Jewellery has indicated that its latest campaign with a high-value prize is not going to be a one-time initiative. The brand suggested that similar promotions and special offers will continue in the future, to engage customers and promote sales across its physical and digital retail channels.

Lamar Gold group is a group of jewellery stores established in 2015 in Doha, Qatar. Lamar Gold Jewellery currently has two flagship stores in Qatar.

Retail Jeweller ME News