Last Word: Anan Fakhreddin, Jewellery Group CEO, Alfardan Jewellery, Qatar

In a conversation with The Retail Jeweller, Anan Fakhreddin, Jewellery Group CEO, Alfardan Jewellery, talks about his career path, and business achievements and ambitions

MY CAREER PATH

With over three decades in retail, my journey began in 1990 at American Express as Regional Manager. I then spent eight years at De Beers as Director – Gulf, where I launched UAE operations and expanded across the region. This was followed by a decade as CEO and Board Member at Damas Jewellery. Now, as Jewellery Group CEO of Alfardan Jewellery, I lead Gulf jewellery operations, leveraging my extensive experience to navigate the evolving luxury market.

BRAND STORY

Alfardan’s 70-year evolution from a Doha pearl trader in the 1940s to a leading luxury watch and jewellery retailer reflects the region’s economic transformation. We have adapted to changing consumer preferences, expanding our portfolio to include top luxury brands. Our recent expansion into Oman marks a new chapter in our growth strategy.

NUMBER OF STORES

We currently operate 15 stores, each carefully positioned to serve our discerning clientele.

MY MANAGEMENT STYLE

Our strategy is customer-centric, ensuring we offer the right product at the right price with impeccable quality.

MY BIGGEST BUSINESS ACHIEVEMENT

Refocusing and restructuring Alfardan’s Saudi operations has been my most significant achievement.

MY BIGGEST BUSINESS AMBITION

To rapidly expand our retail network in Saudi Arabia, particularly in Riyadh and Jeddah, and acquire more luxury brands to diversify our portfolio and appeal to a broader range of consumers.

A PERSON WHO HAS HAD THE BIGGEST INFLUENCE ON MY LIFE

Stephen Lussier, my former boss at De Beers, profoundly influenced my life with his visionary stance on branding, business development, and strategic planning.

MY PHILOSOPHY AS A PERSON

My approach to life is straightforward. Seeing things in black and white helps me make prompt decisions.

MY HOBBIES

I enjoy camping and the outdoors. Cycling is also an integral part of my daily routine.

FAVOURITE RESTAURANT

I enjoy the Japanese spread at Zuma Dubai.

FAVOURITE HOLIDAY DESTINATION

I appreciate destinations with beautiful beaches, whether in Goa or the South of France.

FAVOURITE CAR

The Range Rover has always been my personal favourite.

As told to Pratyasha Kumari