L’AZURDE unveils New Miss L’ store at city centre Alexandria with exclusive collections 

Earlier this month, Sélim Chidiac, CEO of L’AZURDE, showcased the brand’s ongoing retail and digital transformation at the 10th Retail Leaders Circle MENA Summit in Riyadh 

ALEXANDRIA: Miss L’ by L’AZURDE recently announced the grand opening of its latest store at City Centre Alexandria. The new location invites shoppers to explore an exquisite range of effortlessly chic gold collections. 

The Miss L’ store aims to offer a personalised shopping experience with a dedicated team of staff, ready to assist in finding the perfect gift for yourself or a loved one.  

Earlier this month, Sélim Chidiac, CEO of L’AZURDE, showcased the brand’s ongoing retail and digital transformation at the 10th Retail Leaders Circle MENA Summit in Riyadh. The Summit brought together leading retail figures, brand owners, policymakers, and suppliers for in-depth discussions on advancing the retail industry to meet evolving consumer demands. 

During his panel discussion with top industry leaders, Mr. Chidiac highlighted L’AZURDE’s ambitious plans to expand its retail and e-commerce presence, enhance the shopper experience, and strengthen brand engagement. This presentation underscored L’AZURDE’s commitment to innovation and growth in the competitive retail landscape. 

The brand, recently, announced a complete makeover of its outlet at Mall of Egypt in Giza, underscoring its attempt to bolster their position in the Egyptian jewellery market. 

Retail Jeweller ME News