Louis Vuitton launches Damier Jewellery Collection at new headquarters in Paris  

The collection will be available in stores worldwide and online starting October 18

PARIS – Louis Vuitton has unveiled its latest jewellery line, the Le Damier collection, inspired by the brand’s iconic monogram. The announcement was made at the newly acquired headquarters for its fine jewellery division, located in a historic building near Place Vendôme. 

The Damier collection features pieces crafted in yellow or white gold adorned with exquisite diamonds. It includes three bracelets, six rings, earrings, and pendants, all showcasing a geometric pattern reminiscent of Louis Vuitton’s signature brown canvas. 

Francesca Amfitheatrof, the brand’s artistic director for watches and jewellery, explained the collection’s origins, saying, “We developed one Damier ring a year ago, and it received an overwhelmingly positive response. I thought it made sense to expand into a full collection.” 

The designs emphasise a checkerboard aesthetic, with slimline bracelets and rings that feature a raised center. The bracelets are described as surprisingly lightweight, wrapping around the wrist with an almost serpentine elegance. “Sometimes, an object that seems effortless is the very hardest to produce. That smoothness did happen easily,” Amfitheatrof noted. 

The collection will be available in stores worldwide and online starting October 18. Prices for the rings range from €4,400 for a 3.5mm version to €12,700 for a 9mm version, while bracelets are priced between €14,900 and €31,000. The pendant costs €6,400, and the earrings are priced at €11,000. 

The launch took place beneath a glass roof inside the Hotel Soltykoff, a late 19th-century mansion that has recently been acquired by LVMH to serve as the headquarters for Vuitton’s expanding jewelry business. The building, located just off the prestigious Place Vendôme, will undergo renovations, but its marble landings and Regency designs are expected to provide a fitting backdrop for the luxury brand. 

“Our jewellery business has been growing so fast that we’ve outgrown this space before we even moved in,” Amfitheatrof commented, reflecting on the brand’s rapid expansion in the luxury jewellery market. 
 
Retail Jeweller ME News