Meena Jewellers celebrates three eventful decades in UAE with focus on customer satisfaction 

The iconic Dubai brand stands out with its offering of fine jewellery with no compromise on quality or value. Whether customers step into their boutique, engage via phone, online chat, or even request live demonstrations, the brand’s dedicated team is ready to guide and assist them at all times

Dubai (UAE): Three decades since its establishment, Meena Jewellers remains dedicated to its customers’ needs and continues to offer fine jewellery without compromising on quality or value. Located within Dubai’s bustling Meena Bazaar, its two distinguished stores showcase an array of offerings, ranging from diamond jewellery to polki collections. Each piece is meticulously crafted by skilled artisans using quality materials sourced from trusted suppliers. Their collections include rings, bracelets, necklaces, bangles and earrings in white, yellow and rose gold as well as two-tone and three-tone metal options.

What sets Meena Jewellers apart is its unwavering commitment to customer satisfaction. Whether stepping into their boutique, engaging via phone, online chat, or even requesting live demonstrations, the brand’s dedicated team stands ready to guide and assist, ensuring a satisfying shopping experience for each customer. A lifetime warranty and a robust money-back guarantee underscore their promise to ensure that every patron feels secure and content with a purchase.

“Drawing customers from diverse corners of the globe, our clientele predominantly includes folks from India. Most of them look for 22-karat jewellery pieces. However, our discerning clientele has also developed a keen inclination towards designer creations crafted in elegant 18-karat compositions,” says Sanjay Jethwani, Managing Director, Meena Jewellers.

The brand also offers a personalized journey, inviting customers to bring their dream designs to life. Their team collaborates closely with patrons to customize their visions into masterpieces.

“The diversification of our jewellery range has proven instrumental in shaping our successful marketing strategy as our commitment to meeting customer demands stands at the forefront. By catering to various customer preferences, our comprehensive collection encompasses both the traditional allure of 22-karat jewellery and the contemporary elegance found in 18-karat designs. With our extensive array of choices, we provide patrons with precisely what they seek or even something surpassing their initial desires,” shares Vinay Jethwani, also designated Managing Director, Meena Jewellers.

As they continue their journey, the Jethwani brothers plan to boost Meena Jewellers’ online presence in an ambitious stride towards expanding its reach. They are gearing up to expand online and harness the potential of social media for promotions. The goal is to offer customers worldwide the opportunity to purchase jewellery from the brand anywhere, anytime. “By enhancing our online presence and engaging on social media, we aim to connect with potential customers across the globe,” the Jethwanis say.

Founded in 1993 by cousins Sanjay Jethwani and Vinay Jethwani, Meena Jewellers emerged from a passion to revolutionize the jewellery industry’s standards by offering impeccable craftsmanship without burdening patrons with exorbitant price tags. The brothers envisioned a realm where celebrating life’s milestones through exquisite jewellery would not be a luxury confined to the elite but be accessible for all.

By Bushra Satkhed

Retail Jeweller World Exclusive