Partnership with singer Kanika Kapoor adds buzz to launch event of Meena Jewellers’ new festive collection

The exclusive Diwali jewellery collection launched at Burj Al Arab features exquisite gold, diamond, and polki pieces designed for festive celebrations to complement a variety of styles

Dubai: Meena Jewellers marks 30 years with new collection and partnership with
Kanika Kapoor. The exclusive Diwali jewellery collection with gold, diamond, and polki pieces debuted at Dubai’s Burj Al Arab, blending cultural heritage with contemporary elegance. With designs ranging from bold to subtle, the collection is crafted to enhance Diwali festivities. Kanika Kapoor expressed her excitement about the partnership, highlighting the importance of cultural heritage in the design of the pieces.

The launch event was held in the surroundings of Burj Al Arab, a venue renowned for its unmatched grandeur.

This collaboration is more than just about jewellery; it represents a celebration of tradition and luxury, set in one of the world’s most iconic locations. Kanika Kapoor expressed her excitement about the partnership, highlighting the importance of cultural heritage in the design of the pieces.

Since its establishment in 1993, Meena Jewellers has crafted exceptional jewellery that blends heritage with innovation. Renowned for their meticulous attention to detail and unique designs, they have earned a trusted reputation in the luxury jewellery market across the UAE.

The brand recently celebrated its 30th anniversary with a huge 30 days of giveaways and promotional offers. They hosted a month-long raffle for their customers. Earlier this year, customers were given the opportunity to win an 8-gram gold coin, every day, and AED 30,000 every week. Alongside the initiative, the brand also handed out an AED 50,000 cash prize to a lucky winner.

Retail Jeweller ME News