Model Jessica Kahawaty launches Kahawaty Jewels, an extension of parent brand Ghassan Kahawaty

Launched in partnership with her father John Kahawaty, the brand builds on a multi-generational jewellery legacy with a focus on heirloom-quality pieces. 

Dubai: Jessica Kahawaty, Lebanese-Australian entrepreneur and international public figure, has formally launched Kahawaty Jewels, marking her entry into the fine jewellery segment. Co-founded with her father, John Kahawaty, a master jeweller with over 30 years of experience with the brand Ghassan Kahawaty, the new brand seeks to combine generational expertise with contemporary market positioning. The label is headquartered in Dubai and aims to establish a niche in the high jewellery space, focusing on emotionally driven yet design-led offerings that resonate with modern luxury buyers. 

Kahawaty Jewels builds on a three-generation jewellery-making legacy, with production facilities located across Dubai, Sydney and Hong Kong. The debut collection, titled Octagon, is based on an eight-sided design symbolising infinity and continuity. The concept is linked to the year 1988 — the year Jessica was born and the year John assumed charge of the family’s jewellery business. This symbolic alignment is intended to convey the brand’s core values of continuity, heritage and modern relevance. 

The brand offers a combination of ready-to-wear and bespoke pieces, all produced in-house using GIA-certified natural diamonds and high-grade metals. A strong emphasis is placed on longevity, both in terms of product quality and design relevance. The brand’s intended customer profile includes individuals seeking jewellery with a deeper narrative, heritage value and investment potential. 

Kahawaty Jewels operates on a personalised retail model. Its flagship boutique in Jumeirah 1, Dubai, serves as both a retail space and custom design atelier. The store allows clients to participate in the creation of their jewellery, from concept to final product. This high-touch approach aligns with growing expectations among luxury consumers for interactive and experience-led retail formats. 

The brand also takes into account shifting consumer behaviours in the Middle East, particularly among younger, affluent buyers who look for a balance between tradition and innovation. With Jessica Kahawaty’s cross-industry reach — spanning fashion, philanthropy and digital media — the brand is positioned to benefit from omni-channel engagement strategies, including influencer-driven awareness and curated digital content. 

Kahawaty Jewels enters the market with a differentiated approach anchored in storytelling and heritage. By combining traditional craftsmanship with modern production standards and personalisation, the brand responds to a broader industry trend favouring meaningful luxury experiences over purely transactional ones. The positioning of Kahawaty Jewels reflects a shift in how high-end jewellery brands are articulating their value — with a focus on lineage, emotional resonance and consumer involvement in the design process. 

As the brand expands its footprint, its dual emphasis on heritage and contemporary relevance is expected to play a central role in defining its identity within the evolving landscape of global fine jewellery. 

Kahawaty 1988 blends three generations of jewellery heritage with modern vision. Founded in Dubai by Jessica Kahawaty and her father, the brand offers ethically crafted, timeless designs rooted in family legacy and integrity.

Retail Jeweller ME News