Mouawad strengthens its Gulf presence with new boutique with high jewellery and signature collections in Muscat

The store presents high jewellery, bridal, and signature collections in a refined setting, reinforcing the brand’s position in the Gulf and aligning with the increasing demand for luxury jewellery in Oman’s retail landscape 

Muscat: Mouawad has announced the opening of a new boutique at the Opera Galleria in Muscat, Oman, strengthening its retail footprint across the Gulf region. The launch is a strategic move by the heritage jewellery house to reinforce its position in key Middle Eastern luxury markets. 

The boutique is located within the Royal Opera House complex, a destination known for its cultural significance and high-end retail offerings. The placement of the store at this location aligns with Mouawad’s broader objective of situating itself in prime luxury environments that cater to a discerning clientele. 

Designed to reflect the brand’s core identity, the boutique offers a setting that merges modern design with regional influences. The interiors and display areas are intended to present Mouawad’s jewellery in a format that resonates with the local market while maintaining consistency with its global retail standards. 

The Muscat store features a comprehensive range of Mouawad collections, including high jewellery pieces, bridal lines, signature diamond offerings, and contemporary designs rooted in the brand’s historical motifs. The product curation supports the company’s focus on quality and craftsmanship, ensuring that visitors experience a representative cross-section of its portfolio. 

Oman has seen increasing interest from international and regional luxury brands, with a growing number of retail investments being directed towards the market. Mouawad’s entry into this space aligns with this broader industry movement, as brands look to serve an audience with a clear preference for fine craftsmanship and exclusive designs. The Muscat boutique has been launched with this audience in mind, offering jewellery that blends aesthetic appeal with craftsmanship. 

With this opening, Mouawad is also continuing its strategy of deepening its engagement with high-net-worth consumers in the region. The brand’s presence in Oman is expected to support both direct consumer sales and long-term brand-building objectives across the Gulf. 

Mouawad’s presence in the Middle East spans several decades, and this latest opening serves to reinforce its ongoing commitment to the region. The company, which has operated for over a century, continues to invest in expanding its network of boutiques in markets with sustained demand for luxury products. 

The Muscat launch adds to the brand’s regional portfolio and marks a continuation of its expansion efforts. As the jewellery retail landscape in the Middle East evolves, Mouawad’s presence in locations like the Opera Galleria positions it to cater to consumers seeking high-quality, curated jewellery offerings in settings that combine exclusivity with accessibility. 

Mouawad, a heritage luxury jewellery brand established in 1890, is celebrated for its exceptional craftsmanship and global presence. Spanning five generations, the brand has made notable contributions to gemology and horology, including supporting the GIA campus, Paris’s diamond exhibition, and founding the Robert Mouawad Private Museum in Beirut.

Retail Jeweller ME News