Musalli Jewelry and Elegant Weddings unite to offer Saudi brides a package of luxurious jewellery and exclusive wedding coverage

The strategic collaboration strengthens Musalli Jewelry’s position in the Gulf’s premium bridal market

Saudi Arabia: Musalli Jewelry, a leading name in fine jewellery, has announced an exclusive partnership between its sub-brand Noor by Musalli Jewelry and Elegant Weddings, a prominent weddings and events media company in the Gulf region. The collaboration aims to transform the bridal experience in Saudi Arabia by combining luxurious jewellery with comprehensive wedding media coverage.

The partnership ensures that all Noor by Musalli Jewelry brides throughout Saudi Arabia receive complete wedding media coverage from Elegant Weddings, capturing every meaningful moment of their special day. Noor by Musalli Jewelry complements this service with its collection of statement pieces, crafted with lab-grown diamonds that embody both elegance and sustainability.

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Noor by Musalli Jewelry has established a strong presence in the Gulf’s luxury market through its focus on environmentally conscious jewellery. The sub-brand gained significant recognition when Saudi personalities Lamia Ghaleb and Noha Sindi wore its designs during the Red Sea Film Foundation 2024 opening ceremony. These appearances have established Noor by Musalli Jewelry as a preferred choice for modern, style-conscious consumers. 

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Musalli Jewelry’s heritage traces back to 1898, when Sheikh Muhammad-Hassan Musalli established the brand in Makkah, initially specialising in silver treasures. Over generations, the brand expanded to include gold and precious jewellery, establishing itself as a pioneer in fine jewellery.

Currently operating two stores in Jeddah, Musalli Jewelry maintains its heritage whilst embracing contemporary trends and consumer preferences.

The collaboration with Elegant Weddings aligns with Musalli Jewelry’s strategic vision to enhance its presence in the bridal market and strengthen its lab-grown diamonds segment through Noor by Musalli Jewelry. By uniting fine jewellery artistry with expert wedding media coverage, the partnership offers a comprehensive bridal solution that addresses the evolving preferences of Saudi brides.

Through its dedication to innovation, sustainability and luxury, Musalli Jewelry maintains its position in the Gulf’s fine jewellery industry, serving both traditional and modern clientele. This collaboration further demonstrates the brand’s commitment to creating memorable experiences for its customers, reinforcing its leadership in the competitive bridal and luxury jewellery segments.

Retail Jeweller ME News