Musalli Jewelry celebrated Saudi Founding Day 2025 with an exclusive event, unveiling the Founding Day collection 

The brand also marked the occasion by gifting 299 carats of diamonds symbolising each year since 1727, with 60 carats presented to select guests 

Jeddah: Musalli Jewelry celebrated Saudi Founding Day 2025 with an exclusive event that brought together dignitaries, media representatives, and influencers at Cwtch, a fine dining venue. The evening paid tribute to Saudi Arabia’s heritage through a showcase of jewellery craftsmanship and a symbolic presentation of diamonds. 

As part of the celebration, Musalli Jewelry unveiled the Founding Day Collection, a range of designs incorporating rose and yellow gold. The collection drew inspiration from Saudi heritage, combining historical influences with contemporary craftsmanship. Emeralds were also featured in the collection, adding to its cultural significance. The designs reflected a balance of strength and elegance, reinforcing Musalli’s position as a brand that integrates tradition into modern jewellery. 

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A key highlight of the event was the presentation of 299 carats of diamonds, symbolising each year since the Kingdom’s founding in 1727. Of these, 60 carats were presented to select guests, including influential media personalities and figures from the jewellery industry. This initiative was a demonstration of Musalli Jewelry’s commitment to recognising and honouring Saudi history through fine jewellery. 

The celebration also provided a platform for influencers and industry figures to engage with the brand’s latest creations. Guests had the opportunity to view and experience the Founding Day Collection firsthand. The event emphasised Musalli Jewelry’s ongoing efforts to blend heritage with innovation in its designs, aligning with broader trends in the luxury jewellery sector. 

Musalli Jewelry’s approach to marking national occasions with exclusive designs and high-profile events has strengthened its presence in the luxury jewellery market. The brand continues to position itself as a leader in combining cultural appreciation with contemporary jewellery design. By integrating historical references into its collections, Musalli maintains its focus on preserving tradition while appealing to modern consumers. 

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The Saudi Founding Day celebration at Cwtch was an extension of Musalli Jewelry’s strategic efforts to engage with key stakeholders in the industry. Through the unveiling of the Founding Day Collection and the symbolic gifting of diamonds, the event reinforced the brand’s role in shaping the narrative of heritage-inspired jewellery. The presence of industry leaders and media figures further underscored the significance of the occasion within the luxury jewellery sector. 

The Founding Day Collection is now available at Musalli Jewelry’s showrooms, offering customers an opportunity to engage with designs that reflect Saudi Arabia’s cultural legacy. The event’s success highlights the growing emphasis on heritage-driven jewellery collections in the market and the role of brands in fostering connections between craftsmanship and national identity. Musalli Jewelry’s participation in such initiatives positions it as a key player in the evolving landscape of luxury jewellery in the region. 

Retail Jeweller ME News