New and exclusive from the house of Damas: Luxury Boutique opens at DIFC

Damas has spread its roots further into the canvas that is the jewellery industry with its new showroom at the Dubai International Financial Centre amid much splendour

The famous international name in the jewellery business, Damas opened a high-end glamorous and exclsuive luxury boutique at the Dubai International Financial Centre (DIFC).

The boutique was inaugurated in a grand opening by Luc Perramond, Damas CEO and Chairman.Keeping him company were DIFC Governor HE Essa Kazim, DIFC Authority CEO Mr Arif Amiri and CFO Yazan Nasr. The property management CEO, Saleh Akrabi was also present.The newest offering from the house of Damas will sell international jewellery and watch brands alongside the in-house offerings of Damas.

The boutique concept transforms delicate artistic design elements into an elegant and inspiring customer journey where clients are invited to explore iconic Damas collections including Sama, Alif, Dome and Lace, along with renowned international brands Graff, Roberto Coin, Fope and many more.The store has upscale interiors, soothing and sophisticated at the same time, decked in the traditional colour of gold, to signify the importance of Dubai as the City of Gold. The design is also modern and futuristic, with the jewellery ensconced in little glass dome to give them an individual identity.

The clientele that the brand is targeting is the high netwroth and wealthy upscale crowd – rich business people.It is also aimed at busy executives, designed to cater to those who want to shop for a piece of jewellery quickly in between two appointments in their busy schedule.

The high and mighty are in for treat because the jeweller designs only the very best. Now, with the DIFC, Damas stands within the elite, the premier address for business in Dubai.

Courtesy: Retail Jeweller World News