Nishka Jewellery creates buzz about new store via give-away campaign at Safari Mall, Sharjah

The prizes included 10 pounds of gold, 10 diamond rings and five smartphones, including iPhones, and were distributed among 35 winners

Sharjah: Nishka Jewellery recently conducted a give-away campaign at its new store in Safari Mall, Sharjah, offering gold, diamond rings and smartphones as prizes for participating customers.

The prizes included 10 pounds of gold, 10 diamond rings and five smartphones, including iPhones, and were distributed among 35 winners. The give-away was held as part of Nishka Jewellery’s customer engagement activity at the Safari Mall location.

Visitors to Safari Mall could participate in the draw by visiting the Nishka Jewellery counter and collecting a coupon. Participants had to fill in the required details and place the completed coupon in a designated box to enter the draw.

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The winners were selected from customers present at Nishka Jewellery on the opening day. The prize structure included 10 pounds of gold for 20 people, 10 diamond rings for 10 people and five smartphones for five people. The activity brought together in-store customer interaction and prize-based engagement.

Campaigns built around giveaways can serve as a tool for generating store visits and repeat engagement with customers. A coupon-based draw requires people to visit the retail counter, register their participation and spend time engaging with the brand. This creates an opportunity for retailers to introduce visitors to their jewellery collections and understand customer interest beyond the give-away itself.

Such campaigns can also support customer acquisition by creating a reason for consumers who may not have previously interacted with the brand to visit the store. The participation process allows the retailer to establish an initial point of contact with potential customers, while the in-store environment can provide opportunities for further engagement.

The activity at Safari Mall demonstrates how jewellery retailers can use customer engagement campaigns to drive footfalls and create interactions at a specific location. By combining a lucky draw with an in-store experience, Nishka Jewellery used the campaign to engage visitors while introducing them to the brand and its product offerings.

Founded in 2023 by India’s Morickap Group, Nishka Jewellery (Nishka Momentous Jewellery) is a fine jewellery brand headquartered in Dubai, UAE, with its flagship store at Karama Centre. The brand combines Indian jewellery traditions with contemporary lightweight designs for men, women and children, and operates five stores across the UAE.

Retail Jeweller ME News