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Printemps Doha adds Karla B Creations and Tebromasse Jewellery to its luxury portfolio
The luxury department store has welcomed two distinguished jewellery brands through shop-in-shop displays, responding to growing regional demand for high-end jewellery
Doha: Karla B Creations and Tebromasse Jewellery have established their presence at Printemps Doha in the Doha Oasis through new shop-in-shop displays. This strategic partnership marks a significant milestone for both brands as they strengthen their position in the Middle Eastern luxury jewellery market.
Printemps Doha, the prestigious Parisian luxury department store, is home to global luxury brands including Louis Vuitton, Dior, Valentino and Bottega Veneta. The addition of Karla B Creations and Tebromasse Jewellery enhances its offering, addressing the region’s sophisticated clientele seeking exclusive fine jewellery.
The launch event drew notable personalities from the Gulf region, including pop singer Christina Haddad, athlete Nada Zeidan, fashion designer Yathreb Hamieh and Rania Chehab. The evening combined elements of music, fashion and luxury, highlighting the significance of this collaboration.
Karla B Creations, founded by Karla Boutros, makes its Middle Eastern debut through this partnership, marking a crucial step in its international expansion. The brand, known for its bespoke designs, aims to tap into the region’s appreciation for artisanal craftsmanship.
Dubai-based Tebromasse Jewellery, already established for its trendy and innovative designs, sees this collaboration as an opportunity to expand its Gulf market presence. With an existing store in Jebel Ali, the brand is set to leverage Printemps Doha’s prestigious reputation to reach a broader audience.
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