Saudi’s Yataghan Jewellery partners with floral boutique Stems for Valentine’s Day gifting

From February 4-14, the brand offered complimentary Stems bouquets perfectly paired with their purchase to offer customers a curated gifting experience

Saudi Arabia: Yataghan Jewellery has collaborated with Stems, a floral boutique known for its contemporary designs and premium imported flowers, for Valentine’s Day, offering customers a bouquet with their jewellery purchases. The initiative, running from February 4 to 14, enhanced the gifting experience by pairing fine jewellery with floral arrangements.

Stems specialises in floral arrangements that emphasise structure, texture, and modern design. The boutique sources flowers from Holland, Kenya, and Thailand, catering to a clientele that values high-quality, curated floral compositions.

Customers purchasing selected jewellery pieces from Yataghan received a bouquet from Stems as a complimentary gift. While a curated selection of Yataghan’s jewellery is available for purchase on the Stems website, a wider range of designs can be found at Yataghan’s flagship store in Jeddah, Mall Ana Ghair. Customers also have the option to upgrade to a premium bouquet at a special price.

Yataghan’s Valentine’s Day collection focused on themes of love and connection. The HUBB Collection, named after the Arabic word for love, featured designs incorporating Arabic calligraphy, symbolising deep emotional bonds. The collection offers personalisation options, allowing customers to choose preferred stones and colours.

The promotional campaign highlighted the concept of love in various forms, including self-love and meaningful relationships. The messaging around the collection emphasised love as an enduring force, expressed through jewellery crafted to commemorate significant moments. The campaign also positioned jewellery as an extension of personal identity and sentiment, reinforcing Yataghan’s brand philosophy.

The collaboration between Yataghan and Stems aligned with a broader trend of luxury brands enhancing the gifting experience through strategic partnerships. By integrating jewellery with floral gifting, the campaign sought to create an elevated shopping experience for Valentine’s Day.

Retail Jeweller ME News