Siroya Jewellers aims to craft exceptional designs at fair market price: Chandraprakash Siroya

The brand has often won the title of the highest importer of gold jewellery from India, as certified by the GJEPC

Dubai: The founders of Siroya Jewellers had to work tirelessly to build the brand and make it a known name in Dubai gems and jewellery circles, says Chandraprakash Siroya, Joint Managing Director, Siroya Jewellers. “We manufacture jewellery, wholesale and retail it too. Now, we have four stores, including the original store,” he elaborates, adding that jewellery has been an ancestral family business, tracing its roots back to his grandfather Bastimalji Siroya’s establishment in Mumbai. In 1991, the family decided to part ways with collaborator Shataff Jewellers, and the following year, Siroya Jewellers LLC came into existence.

Hailing from the culturally rich State of Rajasthan, Chandraprakash Siroya deeply cherishes the values of his heritage and works collaboratively with his team to realize their shared vision. Under his leadership, Siroya Jewellers has emerged as a respected name in the industry, sourcing gold and diamonds from 16 different countries and exporting to 31 nations. Siroya Jewellers LLC has consistently held the prestigious title of the highest importer of gold jewellery from India, earning this distinction for 12 of the past 14 years as recognized by the Gem and Jewellery Export Promotion Council (GJEPC). Moreover, Siroya Jewellers LLC has staked claim to history by crafting the world’s longest handmade gold chain, an accomplishment officially certified by the Guinness World Records.

“The brand is dedicated to delivering exceptional designs and aspirational finishes at fair market prices. We have various signature collections from antique temple pieces to precious stone jewellery. We were also the first integrated Indian jeweller to offer lab-grown diamonds as part of our Evermore brand in 2000,” Siroyasays.

The brand is committed to further expanding its reach, innovating in design and continuing its tradition of excellence in fine jewellery. “We are currently in the process of establishing systems to fortify our backend infrastructure. Our primary objective is to elevate the customer experience and reinforce our brand promise of trust, eventually ramping up the number of outlets,” Siroya states. 

Siroya Jewellers began its remarkable journey in 1991 as door-to-door gold traders, eventually evolving into a vertically integrated jewellery powerhouse. The retail chapter opened in 2000, with stores in Meena Bazaar, Al Qusais, Deira Gold Souk Extension and Karama Centre in Dubai.

By Bushra Satkhed

Retail Jeweller World Exclusive