Sisteron’s core values of sustainability and social responsibility bring home the Butterfly Mark

Anne Sisteron’s fine jewellery brand gets certified by Positive Luxury for its sustainable, inclusive and innovative approach in the jewellery business

The latest in a flurry of brands to achieve the Positive Luxury Butterfly Mark, fine jewellery brand Anne Sisteron has achieved the sustainability certification for embedding ethical practices while creating thoughtfully-crafted jewellery.

Anne Sisteron was founded on three non-negotiable pillars – sustainability, charitability and championing women. Founder of the eponymous brand, Anne Sisteron shared her thoughts on achieving the mark: “Being certified with a Butterfly Mark from Positive Luxury is something we take very seriously and are very proud of. The prestigious certification of the Butterfly Mark is a symbol of trust, excellence, and social responsibility. With it, we aim to inspire positive change and encourage others to participate. Together, we can create a more environmentally responsible sustainable world,” she said.

To achieve the Butterfly Mark, companies must achieve a minimum of 50% in each area of assessment across Environment, Social, and Governance (ESG). Anne Sisteron achieved 50% in Environment, 57% in Social, and 56% in Governance.

Diana Verde Nieto, co-founder of Positive Luxury, commented on the brand’s prioritisation of ethical practices within its business model: “Sustainability is part of Anne Sisteron’s DNA. The company has been certified with the Butterfly Mark for embedding sustainable operating practices throughout its business. Anne Sisteron champions female-owned businesses through its collaborations, partnerships, and material suppliers– and supports charities through its Anne Gives Back initiative. Anne Sisteron is determined to make a positive impact on the jewellery industry and we are delighted to support the team on their journey.”

CLIMATE AND ENERGY

During certification, Anne Sisteron conducted its first carbon assessment, defined its 2030 Net Zero strategy, and actively switched its corporate facilities to renewable energy.

Ensuring energy-reliant equipment is maintained and, where appropriate, repaired for optimal energy use, Anne Sisteron partners with SoCal Climate Control to perform continuous energy efficiency audits and offer training on energy conservation to all teams.

In addition, the brand uses electric vehicles for product shipping and distribution, and– to further reduce its carbon footprint– Anne Sisteron has implemented a travel policy aiming to reduce the quantity of yearly trips and whenever possible prioritise low-emission modes of travel.

The brand also hosts store events raising funds for selected charities – with 20% of all in-event proceeds donated to these causes. To date, Anne Sisteron has hosted 20 such events.

SUSTAINABLE OPERATIONS

Working with Positive Luxury, Anne Sisteron has defined its sustainable sourcing strategy, implemented a supplier code of conduct – ensuring the brand’s sustainability strategy and objectives are reflected in the supply chain– and aims to have 70% of its suppliers become signatories to the code of conduct by 2024.

With a clearly defined and communicated sustainability purpose, all teams are aware that sustainability performance forms part of the annual employee review.

The brand has also defined and aligned its ESG practices to the UN Sustainable Development Goals 3, 5, 12 and 13.

Positive Luxury’s four-part methodology is uniquely tailored for the luxury industry, and the Butterfly Mark certification focuses on innovation and future sustainability risks.

Courtesy: www.professionaljeweller.com