SOVA Jewels animates diamond bracelet into regular amusement park footage

The interesting reel on Instagram sets an example of innovative techniques of promoting one’s collection to appeal to the end-consumer

Ukraine: Intuitive advertising increases the chances of customers taking interest in any product or service. For jewellery, a retailer needs to navigate different ways of attracting the crowd, often innovating impressive ways of showcasing the same kind of jewellery away from the regular counter view. SOVA Jewels, a precious retail jeweller from Ukraine has done just that with a small video snippet.

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A post shared by Tetiana Pfaifer (@jewellery_masterpiece)

The Instagram video shows a typical scene from an amusement park where a bystander looks at a gigantic cartwheel. The cartwheel passes as the camera pans left, but it is nothing other than a huge, sparkling diamond bracelet. The brand has superimposed a usual scene from the park with a moving video of the diamond bracelet to create the effect.

This is an interesting form of marketing wherein the jeweller has associated a very popular mode of entertainment that is applicable to a very wide age bracket. Then, the brand has put its jewellery as the subject of the video with an interesting animated clip that catches everyone’s attention immediately.

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