Spanish jewellery brand PDPAOLA onboards Saudi influencer Jory Almaiman as its brand ambassador

The brand, known for its contemporary designs crafted using natural gemstones, has recently opened several stores in the Kingdom, marking its footprint in Saudi Arabia. The brand has plans to expand into UAE, Qatar, Kuwait, Bahrain, and Oman in the near future.

Saudi: Spanish jewellery brand PDPAOLA has named Saudi influencer Jory Almaiman as its new brand ambassador. To mark this collaboration, the brand launched a campaign featuring Almaiman showcasing standout pieces from its ‘Icons’ Collection.

The collection showcases customizable initials, symbols, and refined minimalist designs, with natural gemstones meticulously arranged in delicate handset pavé detailing.

Founded by siblings Paola Sasplugas and Humbert Sasplugas, PDPAOLA recently expanded into Saudi Arabia with the opening of several stores in the Kingdom.

In an interview with Arab News, Humbert reflected on their decision to expand into the Saudi market and said, “We feel there is a natural fit with our value and selling proposition in this market.”

“The key of PDPAOLA is that it constitutes a new jewellery language that blends effortless elegance with contemporary lines to create timeless sophisticated pieces,” he said.

“Our desire and plan is to naturally engage with Saudi women in a fresh yet respectful way,” he added.

The brand, renowned for its contemporary designs, offers rings, earrings, necklaces, and bracelets made from natural gemstones. Their designs are where the brand displays a blend of modern techniques with traditional craftsmanship.

For Paola Sasplugas, this connection to traditional artistry is deeply personal.

“I used to hand-make jewellery pieces for myself, intuitively discovering my identity with every creation,” Paola told Arab News.

In addition to its presence in Saudi Arabia, PDPAOLA has plans to extend its reach across the region, with upcoming expansions into the UAE, Qatar, Kuwait, Bahrain, and Oman.

Retail Jeweller ME News