“Take the time to learn the material,understand your costs, and build relationships with experts”

– Ghanim Al Suwaidi, CEO, Memoire Jewels

Early guidance taught Ghanim S. Alsuwaidi to design with precision, respect the material, and rely on experts—lessons that continue to shape Memoire Jewellery’s thoughtful, cost-conscious creations today.

What was the biggest challenge you faced in your jewellery business, and how did you navigate it?

The biggest challenge was when I created my very first jewellery design. As someone new to the market, I realised how difficult it was to balance the cost of gold with the creativity of the design. Every extra gram of gold could significantly impact the final price, especially when trying to stay competitive as a new brand. I had to learn how to refine my designs without compromising on quality or artistic vision. It taught me the importance of precision and the need for innovation in weight-saving techniques. Working closely with skilled artisans who understood the technical side of balancing beauty with practicality became essential.

Who did you turn to for guidance, and what key insights helped you make the right decisions?

I leaned heavily on experienced goldsmiths and manufacturers who had deep knowledge of production and cost management. Their insights were incredibly valuable. They taught me how to optimise the design for both aesthetics and cost-efficiency and emphasised the importance of prototyping and testing before finalising any piece. This guidance helped me avoid costly mistakes and set the foundation for scalable production down the line.

What was the most valuable advice you received, and how did it shape your approach?

The best advice I received was, “Design with purpose, but always with precision.” This shaped my entire approach to product development. I began to think more strategically about my designs, understanding how each line, curve, and setting affected both the look and the cost of the piece. It pushed me to create pieces that were not only visually striking but also smart in their construction.

Looking back, how did this decision impact your business, and what advice would you give to others in the industry?

This challenge taught me discipline and respect for the technical side of jewellery-making. Today, this understanding allows me to create collections that are both commercially viable and artistically strong. Don’t rush the process. Take the time to learn the material, understand your costs, and build relationships with experts. It will set you apart and help you build a strong, sustainable business.

As told to Maithili Patange