Tanishq launches collection curated for Akshaya Tritiya in UAE 

Celebrating the healthy turnouts, the brand came up with a specially curated jewellery collection featuring a mix of gold and diamond pieces 

Dubai, UAE: This Akshay Tritiya witnessed customers across UAE looking forward to indulging in jewellery purchase. Tanishq captured the symbolism of prosperity and goodwill with their new everyday jewellery collection. 

Akshaya Tritiya, a day considered auspicious for new beginnings and the purchase of precious metals for abundance and prosperity, holds a special place in India and UAE. 

Celebrating the occasion, Tanishq came up with a specially curated jewellery collection, which features a mix of gold and diamond pieces. “Customers discovered lightweight and versatile necklaces, bangles and earrings at Tanishq” said Aditya Singh, Head of Jewellery – International Business Division, Titan Company Limited. “At Tanishq, we believe in celebrating traditions and creating meaningful connections through our jewellery. Our new collection is a tribute to the spirit of Akshaya Tritiya, symbolizing prosperity, auspiciousness, and joy.” 

He added that from May 1, customers got the benefit of multiple offers at the stores like up to 25 percent off on gold making charges and diamond bill value on Tanishq’s range of 18K and 22K gold and diamonds, solitaires, Kundan, polki and coloured stones. For those wary of fluctuating gold rates, Tanishq also offered a gold rate protection on booking jewellery with just 10% advance payment as well as giving best value for exchange of old gold.

Tanishq also guarantees purity and transparency in exchange value, thanks to the in-house state–of–the–art Karatmeter, which is the most accurate way of measuring the purity of gold.  A spectroscopic device that uses X-ray to provide an accurate and non-destructive method of testing the purity of gold, the Karatmeter can be used to test the Karatage of jewellery in-store, at no cost. 

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