Tanishq opens its 18th store in the UAE market, located at Ibn Battuta Mall in Dubai South

The company said the launch aligns with its strategy of being present where communities are growing and jewellery demand continues to rise

Dubai: Tanishq, the jewellery brand from Titan Company Limited, has expanded its UAE footprint with the opening of its 18th store in the country, entering Dubai South at Ibn Battuta Mall, Andalusia Court. Spread across 2,000 square feet, the store adds to the company’s retail network and indicates the pace of its expansion across the Emirates.

With 18 stores now operational in the UAE and investments continuing across growth corridors, the company’s expansion strategy continues to progress. The Dubai South opening follows the launch of another store at the Gold Centre in Dubai Gold Souk, strengthening the brand’s presence across jewellery hubs and residential areas.

The Ibn Battuta Mall store forms part of Titan Company Limited’s plan in the UAE jewellery market. Through expansion, location planning and a product portfolio, the brand is extending engagement with customers across Dubai and other Emirates.

Speaking at the opening, Arun Narayanan, Global CEO – Jewellery Division, Titan Company Limited, said, “We are proud to launch our first store in Dubai South. It reflects our focus on building relevance in markets that represent the future of urban living in the UAE. Dubai South represents a natural next step for our brand’s expansion, combining residential growth with long-term community development, and Titan’s commitment to investing in formats and locations that bring trusted jewellery closer to customers’ everyday lives.”

Commenting on the strategy and choice of location, he continued, “The Dubai South store is a considered step in Tanishq’s long-term expansion strategy in the UAE, anchored in being present where communities are taking shape. Dubai South is emerging as a key residential and employment hub, supported by infrastructure growth, aviation and logistics-led livelihoods, and a young, upwardly mobile population with a strong cultural connection to jewellery. This location allows us to engage closely with families as they mark important life milestones, reinforcing our intent to build enduring relationships in markets with sustained growth potential.”

The store presents jewellery collections including gold, diamond and bridal ranges, along with high-value sets. The format is planned for couples, families and buyers in the 25-45 age group, reflecting the company’s focus on catchments with an affinity for gold and rising demand for diamonds. The product mix is aligned to mid-to high-income households, including the South Asian expatriate community that contributes to jewellery demand in the region.

“The launch of our Dubai South store represents a strategic step in strengthening Tanishq’s footprint in high-growth residential hubs. This market is characterized by young families, milestone-led purchases, and a deep cultural affinity for gold and diamond jewellery. Our focus remains on delivering a comprehensive jewellery offering under one roof, supported by transparent practices, consistent quality, and a retail experience that builds long-term trust. As we continue to expand in the UAE, our approach is anchored in understanding community evolution and aligning our presence with where customers live, celebrate, and invest in life’s most meaningful moments,” stated Narayanan.

Building on this, the brand has a pipeline of store openings and is evaluating locations across the Emirates as part of its expansion roadmap, with early entry into residential hubs and a presence in established retail destinations.

Tanishq operates more than 430 stores in India and over 20 stores across the UAE, Qatar, Oman, Singapore and the USA.

Retail Jeweller ME News