Tanishq unveils exclusive Onam collection in select Middle East Region 

The chain store brand aims to strike a chord with the massive Keralite diaspora residing in the Arab countries  

Dubai — Tanishq, one of India’s most esteemed jewellery brands, has launched its exclusive Onam collection, designed to reflect the vibrant spirit and rich cultural heritage of the Kerala festival. This special collection features a range of unique pieces, available only in select regions, marking a distinctive offering for the festive season, according to a company statement. 

The collection draws inspiration from traditional Onam elements such as the boat races, Mohiniyattam dance, houseboats, and majestic elephant processions. Tanishq’s craftsmanship shines through in these designs, combining innovative features with intricate details that honor Kerala’s artistic legacy. 

Kuruvilla Markose, CEO of International Business at Titan, commented, “Our Onam Collection is a heartfelt tribute to the rich cultural tapestry of Kerala. Each piece is meticulously crafted to tell a unique story and capture the essence of Onam. By incorporating intricate motifs and symbolic elements, we pay homage to Kerala’s traditional artistry and festive spirit. This collection is designed to stand out in the market and resonate deeply with our customers.” 

Markose emphasised that the Onam collection is more than just jewellery. It represents a celebration of tradition, cultural pride, and exceptional craftsmanship. “This collection is a significant step in connecting with the Indian expat community, especially those from Kerala residing in the UAE. By honoring Indian traditions with high-quality craftsmanship, we aim to enhance our product range and strengthen our brand’s presence in this vital market,” he added. 

Retail Jeweller ME News