We take Al Anwaar to customers’ homes, as this is the future of jewellery retail: Rajesh Popley

The brand presents exquisite solitaire diamonds and fine jewellery, with each piece narrating a tale that mirrors the marriage of global craftsmanship and the essence of UAE

Dubai (UAE): Founded in 1988, the story of Al Anwaar Jewellers isn’t just about precious trinkets; it’s about preserving a tradition that values its customer above all else. Over the years, the brand established its reputation in Dubai’s fine jewellery and solitaire diamonds market. Each piece of the brand’s jewellery tells a unique story, reflecting both global craftsmanship and the spirit of the UAE. This has made Al Anwaar a local and regional favourite, and its legacy continues to grow.

“Our brand’s presence in the renowned Deira Gold Souk and the Dubai Mall is a testament to our journey of becoming a trusted local brand in the realm of fine jewellery and solitaire diamonds. With a passionate team of 45 craftsmen and experts, we aim to provide jewellery sourced from the world’s finest manufacturers. Our services transcend mere transactions as we want to build lasting relationships and gain the trust of our clients by going above and beyond to ensure their satisfaction. Our promise has been to provide exceptional value for money, transparency and competitive pricing. Not only do we have a diverse discerning clientele from Dubai, but also patrons from across the GCC region have come to appreciate our brand,” says Rajesh Popley, Founder, Al Anwaar Jewellers.

Speaking about the brand’s future endeavours, Popley explains that buying jewellery is not just a transactional procedure, but an experiential one that customers cherish with their loved ones. “Al Anwaar has been serving visitors at our boutiques for over three decades. Now, we are even closer to our patrons. We aim to make it as personal as possible, by bringing our services to customers. We provide VIP concierge service where the Al Anwaar store goes to their homes. Customers can select their favourite pieces with their family right in their living room. We firmly believe that this is the future of fine jewellery retail as it provides exclusivity and unparalleled customer service,” Popley says.

Born into a family of jewellers, Popley was introduced to the world of art and craftsmanship at a young age. His early education encompassed the intricate domain of precious gems, the art of assessing rare pieces, and the ethical principles of the sale and creation of these exquisite treasures. After successfully completing his education at the Gemological Institute of India, his vision was founded on a deep-seated admiration for nature’s diversity and led to the inception of Al Anwaar Jewellers in Dubai. 

By Bushra Satkhed

Retail Jeweller World Exclusive