Yataghan Jewellery celebrates Saudi heritage with the launch of Turathi collection  

The collection was launched at Riyadh Fashion Week, presenting its first-ever hand chain alongside heritage-inspired pieces in 18K gold and natural diamonds. Each piece features a “Love Saudi” engraving  

Riyadh: Yataghan Jewellery unveiled the Turathi Collection at Riyadh Fashion Week, marking a tribute to Saudi Arabia’s cultural heritage. This launch introduced Yataghan’s first-ever hand chain, crafted in 18K gold and embellished with natural diamonds. The collection also featured the brand’s signature princess-cut emerald, reinforcing the Maison’s design philosophy rooted in elegance and tradition.  

Each piece in the Turathi Collection carried the exclusive “Love Saudi” engraving, underscoring the brand’s homage to the kingdom’s rich legacy. With a focus on limited quantities, the collection merges traditional motifs with contemporary craftsmanship, reflecting the brand’s commitment to preserving and celebrating Saudi culture.  

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The Turathi Necklace, a key highlight of the collection, is designed to challenge conventional aesthetics while maintaining a strong connection to heritage. The blend of yellow gold and Saudi cultural symbolism is central to the collection’s identity, reinforcing the significance of tradition in modern jewellery design.  

Marking Saudi Foundation Day, Yataghan positions the collection as an embodiment of national pride. The Turathi Bracelet is designed as a tribute to generational craftsmanship, emphasising artistry and the narrative of cultural continuity. The collection’s messaging aligns with the broader theme of honouring the past, celebrating the present, and looking toward a future anchored in tradition.  

With an emphasis on versatility, the collection also introduces a two-tone gold concept, integrating yellow and white gold elements to represent the duality of past and present. The approach highlights the brand’s intention to offer contemporary yet culturally resonant designs.  

As the jewellery market in Saudi Arabia continues to evolve, Yataghan’s Turathi Collection presents a strategic alignment with consumer sentiment, catering to those who seek designs that reflect national identity while maintaining high standards of craftsmanship. The collection’s debut at Riyadh Fashion Week signifies Yataghan’s effort to position itself as a key player in the luxury jewellery segment, within the framework of heritage-inspired design.  

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