Yeprem launches Arev, a new high-jewellery capsule rooted in solar inspiration

Featuring sculptural handpieces and earrings, the capsule is on display at Printemps Paris and forms part of the brand’s seasonal showcase, reflecting its focus on light, form, and artisanal design

Beirut: Yeprem has unveiled its latest high-jewellery collection, Arev — a capsule inspired by the sun, created to reflect the transformative power of light and fire. Introduced as part of the brand’s ongoing global showcase of seasonal creations, Arev represents a continuation of Yeprem’s sculptural design language through a new elemental lens.

The launch coincides with a dedicated high-jewellery pop-up at Printemps Haussmann in Paris, where Arev is being presented alongside other key collections including Golden Strada and Y-Conic. The pop-up is open through mid-August and forms part of Yeprem’s strategy to engage with global buyers and collectors during a peak retail window.

Arev features a series of handpieces, earrings, and bold silhouettes, sculpted in gold and adorned with diamonds and gemstones. Each design draws on solar energy as its conceptual foundation, translating light into form through precise craftsmanship. Ranging between USD 8,400 and USD 80,000, the collection has been designed and produced entirely in-house, continuing the brand’s tradition of controlled artistry and design integrity.

With Arev, Yeprem explores the role of jewellery as presence — each piece forged by heat, shaped by soul, and guided by the narrative of light that refuses to fade. From initial sketch to final polish, the collection reflects the brand’s process of transforming vision into wearable form, bringing its distinctive high-jewellery vocabulary into a new thematic space.

The name Arev, which translates to ‘sun’ in Armenian, connects both to the brand’s heritage and to its broader exploration of power, clarity and elemental force. The campaign visuals and communication highlight motifs of molten texture and radiant symmetry, reinforcing the collection’s conceptual framework.

The launch of Arev follows the brand’s recent showcases at the Doha Jewellery & Watches Exhibition, Harrods London, and Couture Las Vegas, and aligns with Yeprem’s expansion strategy into seasonal high-jewellery capsules. The collection reflects ongoing demand for sculptural, expressive jewellery pieces that serve as both statement and signature.

For Yeprem, Arev continues the evolution of its approach to form, surface, and body interaction. It reaffirms the brand’s focus on creating jewellery that becomes one with its wearer — expressive, precise, and rooted in narrative. As the global high-jewellery market embraces new formats and experiences, Arev offers retailers a collection designed to stand apart through theme, execution and resonance.

About Yeprem

Founded in Beirut in 1964, Yeprem operates globally with boutiques and retail partnerships across the Middle East, Europe and the US. The brand specialises in sculptural, body-embracing high jewellery.

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