Zoughaib & Co. introduces Oummi x Ruban jewellery line for Mother’s Day 

The collection emphasises maternal bonds, blending classic and modern design elements. As part of its marketing strategy, the brand is leveraging digital promotions and social media engagement to drive visibility. 

Beirut: Zoughaib & Co. has introduced the Oummi x Ruban collection, a jewellery line designed to commemorate Mother’s Day. The collection, positioned as a tribute to maternal love, integrates classic designs with modern craftsmanship. 

The Oummi x Ruban collection features an array of jewellery pieces that incorporate elements symbolising the bond between a mother and child. The name “Oummi,” meaning “my mother” in Arabic, reflects the brand’s emphasis on familial connections. The collection is presented as a meaningful gift option for the occasion, aligning with the company’s broader strategy of associating jewellery with sentimental milestones. 

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Zoughaib & Co. has leveraged its brand presence to promote the collection through digital campaigns and social media engagement. The promotional strategy includes messaging focused on the longevity of maternal bonds, using phrases such as “a symbol of timeless love” and “elegance woven into every thread.” The campaign highlights the emotional significance of gifting jewellery, reinforcing the collection’s positioning in the market. 

The launch of the Oummi x Ruban collection aligns with an industry-wide trend where jewellery brands are increasingly tailoring products to specific occasions. By creating a dedicated Mother’s Day collection, Zoughaib & Co. joins other jewellers in tapping into seasonal demand and consumer sentiment. The collection is also designed to appeal to a broad audience, balancing traditional and contemporary aesthetics. 

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The collection is available through the brand’s official retail channels, including its online store. The campaign is supported by hashtags such as #OummiXRuban and #ZoughaibAndCo, which have been used across platforms to drive visibility and consumer engagement. The company has also linked the campaign to its website, allowing customers to explore the collection digitally. 

Zoughaib & Co. continues to expand its offerings with collections that integrate cultural and emotional significance. The Oummi x Ruban collection serves as an example of how the brand is aligning its product development with consumer sentiment, leveraging special occasions to drive interest and engagement. 

Retail Jeweller ME News