Luxury jewellery brand Devji Aurum adds a new story to its Oubharia Tassel series  

The lconic Collection 2023 features a combination of rich cabochon red agate gems set on a bed of scintillating round and baguette diamonds, and signature Oubharia gold bead tassels crafted in 18-karat rose gold

Luxury jewellery brand Devji Aurum has introduced a new story to its Oubharia Tassel series, featuring statement elements crafted with special-cut gemstones and diamonds, complemented by its iconic Oubharia gold spheres, swaying to reflect the journey it takes along with the wearer. The Oubharia Essentia collection, designed and crafted to embrace the free spirit, features minimalistic statement pieces that are delicately made using a traditional method of crafting hollow gold beads in 18k gold and set elegantly with round and baguette diamonds.

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Invigorated by the combination of rich cabochon red agate gems set on a majestic bed of round diamonds and baguette diamonds and signature Oubharia gold bead tassels crafted in 18-karat rose gold, the lconic Collection 2023 is a journey into the realm of elegance and vibrant colours for memorable celebrations. Featuring unique elements of specially polished gems and gleaming diamonds, the collection is complemented by distinctive Oubharia gold balls, which incline to add elegance to the journey it takes with its wearer.

The collection is available at all Devji Aurum boutiques across Bahrain and the UAE.  

Founded in 1950 by Devji Ramji Sagar, Devji Aurum has established itself as a strong name in the fine jewellery industry. The brand has long been associated with excellent workmanship, creative designs, elegance and a commitment to the highest gemstone quality. With a history of producing ageless pieces of jewellery that would be works of art in the eyes of the beholder, it is in line with tradition, culture and heritage. Each piece is the end result of an exploration of various civilizations and multi-ethnic influences, as well as echoes of the past and predictions of the future. Devji Aurum, which has its headquarters in Hidd in the Kingdom of Bahrain, runs six retail locations there as well as one in Dubai and plans to grow its retail network abroad.

By Bushra Satkhed

Retail Jeweller World Exclusive