JJ & Sons Jewellers commits to customer satisfaction, sources finest materials from around the world

The brand not only specializes in traditional and modern gold and diamond jewellery, but also deals in luxury watches, platinum jewellery, pearl jewellery and more

Dubai: Founded in 1965, JJ & Sons Jewellers is one of the oldest business families in the United Arab Emirates that deals in 22-karat, 21-karat and 18-karat gold and diamond jewellery, offering a diverse range of designs to suit every style and occasion. What sets them apart is their dedication to sourcing the finest materials from around the world, mainly from India, Singapore, Turkey, Bahrain and Saudi Arabia, for their retail operations. 

“With six retail stores across Dubai, Sharjah and Ajman, we work with over 50 factories and workshops in the UAE that exclusively create jewellery for us,” Digesh Sagar, Managing Partner, JJ & Sons Jewellers says. 

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The story of JJ & Sons is a testament to the entrepreneurial spirit of the Sagar family. Originating from India, they settled in the UAE and embarked on a journey that has spanned over half a century. At the age of 18, Tarun Sagar, a young and ambitious entrepreneur, took the bold step of relocating to the UAE. His vision was simple yet profound: to provide handcrafted, aesthetically designed jewellery at affordable prices. 

Over the years, the legacy continued to flourish as Vipul Sagar and Digesh Sagar, sons of Tarun Sagar, joined the family business. Armed with their father’s training and their own experiences, they diversified their offerings to better serve their customers. Today, JJ & Sons not only specializes in traditional and modern gold and diamond jewellery but also deals in luxury watches, platinum jewellery, pearl jewellery and more. 

“We are one of the largest stockholders of luxury watches in the UAE. Our pre-owned brands include Richard Mille, Patek Phillipe, Audemars Piguet, Rolex, Vacheron Constantin, Cartier, Omega, Breitling, Chopard and many more,” says Vipul Sagar, Managing Partner, JJ & Sons Jewellers.

Headquartered in Dubai, the brand commits to quality, trust, innovation and customer satisfaction redefining luxury for generations in the UAE. The legacy created by the Sagar family remains a beacon of distinction in the world of fine jewellery and luxury watches.   

By Bushra Satkhed

Retail Jeweller World Exclusive