How R&M Jewellers keeps up with changing trends, bringing in monthly design innovations

The brand has grown from the vibrant heart of Kuwait City to nurture global ambitions, and balances reasonable price points with innovation and trends, to cater to a diverse clientele 

Kuwait: “In Kuwait’s fast-paced market, we swiftly adjust to changing trends by introducing new designs every month. Our commitment is to offer these innovative styles at the most reasonable prices, providing customers with both trend-setting options and exceptional value,” says Mohit Mirchandani, Co-founder, R&M Jewellers.

The brand is rooted in Kuwait, with its headquarters situated in Kuwait City. “Our journey unfolded in Kuwait City, amidst the dynamic tapestry of commerce and culture. R&M’s brand growth can be attributed solely to our commitment to honesty and hard work,” Mirchandani adds.

Drawing a diverse clientele primarily from the local community, R&M Jewellers excels in offering exclusive and readily available jewellery collections that cater to the unique preferences of each client. The brand’s core principle has not only resonated with customers but also built its reputation as a reliable and distinguished jewellery destination. “We at R&M believe in complete transparency to provide a memorable experience for our customers,” says Rachna Jetwani, Co-founder, R&M Jewellers. 

Fuelled by a strong work ethic and an unwavering commitment to excellence, the brand is poised to extend its reach beyond Kuwait, bringing its exquisite diamond creations to a broader audience. “R&M, as a brand, continuously seeks growth through its dedicated efforts. With a strong work ethic, we are actively planning for global expansion in the near future,” Jetwani states.

Founded in 2009 in the Central Gold Souq by Rachna Jetwani and Mohit Mirchandani, R&M Jewellers has blossomed into a thriving enterprise with a total of four branches – three strategically positioned in the heart of Kuwait City. Over the course of the past 15 years, their journey has been marked by steady expansion; each branch boasts a distinctive collection of shabkas, earrings, rings, bracelets and pendants, catering to both special occasions and everyday wear.

By Bushra Satkhed

Retail Jeweller World Exclusive