The Doha Jewellery & Watches Exhibition 2024 records 20% increase in sales over last year

For the 20th anniversary, DJWE displayed the world’s most unique jewellery and watches pieces and collections by over 500 brands from 10 countries. The success of the business events sector contributes to strengthening Qatar’s position as an attractive tourist destination

Doha:  The 20th edition of the Doha Jewellery and Watches Exhibition (DJWE) 2024 recorded a 20% increase in sales, compared to last year’s edition. Qatar Tourism (QT) said that the 20th anniversary of the Doha Jewellery & Watches Exhibition, after a successful 7-day run, closed its doors with record-breaking numbers of 30k attendees soaring 20% from its predecessors, and an increase of 20% in comparison to last year’s sales.

Commenting on the success of the exhibition, HE Saad bin Ali Al Kharji, Chairman of Qatar Tourism, said, “As we concluded the 20th anniversary of the Doha Jewelry and Watches Exhibition, I am honoured to extend my gratitude to our valued partners, esteemed exhibitors, and visitors for their unwavering commitment in making this event a resounding success. I would like to report that this year, we have surpassed last year’s sales by 20%. The past two decades have been a testament to the enduring legacy of this exhibition, and as we reflect on its rich history, we vow to carry this legacy forward. In alignment with the tourism growth strategy, MICE and business events have become an integral pillar to fulfil the strategic objective of economic diversification.”

A new initiative by Qatar Tourism brought to DJWE this year a pair of the world’s largest, brilliant cut diamonds, as a testament to displaying the world’s rarest jewels. 100-carat each, these two diamonds are valued at 100 million USD. Sourced from The Karowe Mine in Botswana and crafted for three years at HB Antwerp, Belgium, this pair of diamonds is a milestone in the luxury diamond industry. For the 20th anniversary, DJWE displayed the world’s most unique jewellery and watches pieces and collections by over 500 brands from 10 countries, said QT’s statement.

The success of the business events sector contributes to strengthening Qatar’s position as an attractive tourist destination. It also enhances the growth of direct and indirect tourism spending, as well as supporting related sectors such as aviation, hospitality and transportation, which is reflected in the provision of job opportunities and the promotion of investment opportunities in the growing tourism sector, It also contributes to achieving sustainable economic development and achieving the goals of the Qatar National Vision. (QNA)

Courtesy: qna.org.qa