Damas Jewellers launches new Farfasha Collection 

The latest edition draws inspiration from the desert daisy Arfaj flower, known for its radiant yellow colour and resilience 

Dubai: Damas Jewellers recently launched their Farfasha collection. Crafted in 18k yellow gold, the necklaces, bracelets, anklets, earrings and rings of this collection come with the setting of semi-precious stones that include amethyst, London blue topaz, blue topaz, lemon quartz and mother of pearl.  

The Arfaj flower motif makes a return to this collection, with its signature pleated effect bringing it to life along with the addition of a colourful semi-precious stone at its heart. The Arfaj flower mingles with petal-like droplets of semi-precious stones, whose bright and beautiful tones. The collection primarily consists of 10 sub-components. 

Sunkiss is portrayed as the cover element of the collection as it makes a comeback in Farfasha, which has a legacy of 16 years. The latest edition of Sunkiss draws inspiration from the desert daisy Arfaj flower, known for its radiant yellow colour and resilience as it flourishes even in the region’s arid desert while brightening up everything around it. Farfasha Sunkiss Beads is a new edition in the eternal legacy of the Farfasha collection, a beloved celebration of natural femininity and timeless elegance. Farfasha uses motifs and elements that are drawn from mother nature, complemented with pastel gemstones set in shiny pleated gold.  

Farfasha Bloom marks as a significant component of the collection which features a five-petal flower embedded with tiny butterfly and heart motifs. The Farfasha Giardino collection, on the other hand, is 18K yellow gold earrings carefully handcrafted and glossed with enamel to further accentuate the beauty of each design. 

 Celebrating 15 years of Farfasha, Frou Frou collection redefines the essence of the original design. Frou frou is French word meaning dramatic or frilly ornamentation, the collection features three different charms of heart, flower or butterfly all set in yellow gold. The Petali Del Mare is an 18K rose gold necklace with mother of pearl and mix of gold, diamonds and gemstones. 

Courtesy: Retail Jeweller ME News