Spanish jewellery brand PDPAOLA expands presence in Saudi Arabia 

The brand plans to expand into key markets in the region, including the UAE, Qatar, Kuwait, Bahrain, and Oman 

DUBAI – Spanish jewellery brand PDPAOLA, founded by siblings Paola and Humbert Sasplugas, is expanding its footprint in Saudi Arabia with the opening of several new stores. Recent openings include outlets at Al-Nakheel Mall in Dammam and Al-Noor Shopping Center in Madinah, adding to the existing store at Panorama Mall in Riyadh. 

The brand’s fourth Saudi store is set to open at U WALK in Jeddah on August 4, capping off a busy first half of the year that saw PDPAOLA launch its first store in China in May and a new boutique in Peru this spring. 

“We feel there is a natural fit with our value and selling proposition in this market,” founder Humbert Sasplugas told Arab News. “The key of PDPAOLA is that it constitutes a new jewellery language that blends effortless elegance with contemporary lines to create timeless sophisticated pieces.” 

Humbert emphasized the brand’s aim to connect with Saudi women in a fresh, yet respectful manner. PDPAOLA offers a range of rings, earrings, necklaces, and bracelets, known for their unique blend of contemporary techniques and traditional artistry. Natural gemstones are shaped into signature designs, reflecting the brand’s commitment to craftsmanship. 

Paola Sasplugas shared her lifelong passion for jewellery, noting, “I used to hand-make jewellery pieces for myself, intuitively discovering my identity with every creation.” She highlighted that PDPAOLA’s pieces are designed for modern living, offering versatile designs that provide a comfortable fit and transcend occasions, becoming symbols of self-empowerment. 

Looking ahead, the founders plan to expand into key markets in the region, including the UAE, Qatar, Kuwait, Bahrain, and Oman. “We want to center the presence of the brand in cosmopolitan and contemporary areas that align with the brand, such as the United Arab Emirates,” Humbert added. 

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